Led strategic design initiatives in close partnership with business and product leaders—translating complex ecosystems into clear, compelling digital experiences.

Built multidisciplinary teams across product design, art direction, motion, and writing, always with a keen eye for quality and effectiveness.

Deeply passionate about fostering a values-driven culture championing initiatives like the Elephant XD Academy to mentor and grow the next generation of design talent.

Established a design team embedded with Beats by Dre in Culver City, supporting digital marketing, platforms, and service channels—while also driving key strategic initiatives for Apple.

Oversaw embedded UX and UI design teams onsite at Apple in Cupertino, delivering a range of confidential B2B and B2C projects across iOS, macOS, and web platforms.