Staff Product Designer @ LinkedIn • Previously @ Lyft, Apple • Advisor @ UXHI• Mentor and Guest Speaker
Originally from Hawaii, Chris Ota is now a San Francisco based product designer with +17 years experience who is passionate about design, usability and accessibility, building team culture, and in-person collaboration.
Rethinking the future of business travel rewards and redemption
Lyft Pass
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Empowered healthcare organizations to distribute and manage subsidized rides to communities in need. Expected results: double our revenue with healthcare partners within a year.
Overtook ownership of redesigning new account creation; overhauled the experience and introduced self-serve onboarding; improved admin login. Results: Decreased account creation time 4x, reduced fraudulent sign-ups and account creation abandonment rate, reduced login support tickets 36% MoM, increased account creation 37%.
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Unified the login experience for 3 business products. Results: Surpassed team’s goal of reducing login support tickets to under 33%; improved user sentiment 12% in 2 years.
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Modernize dozens of legacy components to bring them to WCAG2.1 AA compliance and standardized screen reader patterns within 6 months. Results: Unlocked new contract opportunities with government and healthcare organizations and enabled faster implementation of design updates.
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Led the V2 redesign of a Developer Portal. Results: Modernized the experience for hundreds of monthly API users.
Concierge Team
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Re-envisioned Concierge, including the addition of 12 new features; explored integration
within Lyft Business Portal. Results: Advised team not to integrate, saving a year of engineering resources; 3 of 12 features were immediately implemented.
Culture, and Community
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Directed mentorship program within the design org and was an active mentor for several sessions
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Lead social media strategy for Lyft Design+ team
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Established interviewing best practices, conducted interview training, and served as an interviewer for various roles within our design team, including associate, intern, and full-time positions
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Contributed to presentations delivered to the executive team and board members
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Audited web products and pushed for visual and accessibility standards across external and internal facing products
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Represented Lyft Design+ in design talks and panels
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Celebrates teammate's anniversaries and birthdays, championing team culture
Facilitated strategic future planning for Lyft Business with 40+ cross-functional partners in
2020; refined and presented the full vision to the Lyft Business organization in 2021.
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Launched a mobile site for riders who didn’t have the Lyft app and created new SMS templates for communication. Results: Support center calls from a pilot organization decreased 40%; rider no-shows dropped 68% in 3 months.
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Drove the creation and standardization of a singular accessible, responsive web header. Results: Web header was ready for implementation across all Lyft Business products and adopted by 4 external web teams.
