# Chris Ota > Staff Product Designer @ LinkedIn • Previously @ Lyft, Apple • Advisor @ UXHI• Mentor and Guest Speaker Location: San Francisco, California, United States Profile: https://flows.cv/chrisota Originally from Hawaii, Chris Ota is now a San Francisco based product designer with +17 years experience who is passionate about design, usability and accessibility, building team culture, and in-person collaboration. Starting from humble beginnings at a two year community college, he now actively works on Premium member solutions at LinkedInDuring his free time, he enjoys mentoring other designers to ensure they put their best foot forward and actively participates in design lectures with CCA, UC Davis, UXHI, and Design at UCI to name a few. He believes helping others up level their work will create a better design community as a whole in the future. otadesigns.com codepen.io/chrisota medium.com/@chrisota *If you are looking for advice on how to make your resume standout or other job tips, please see my post with valuable links related to Lyft here: https://www.linkedin.com/posts/chrisota_lyft-design-activity-7289684726926254081-HHQL ## Work Experience ### Staff Product Designer @ LinkedIn Jan 2025 – Present | San Francisco Bay Area LinkedIn Premium growth and experiences team ### Staff Product Designer @ LinkedIn Jan 2025 – Jan 2025 | San Francisco, CA Sales Navigator growth team ### Staff Product Design Lead, Lyft Business: Business Travel • Lyft Pass @ Lyft Jan 2024 – Jan 2025 | San Francisco, California, United States Business Travel • Rethinking the future of business travel rewards and redemption Lyft Pass • Empowered healthcare organizations to distribute and manage subsidized rides to communities in need. Expected results: double our revenue with healthcare partners within a year. ### Staff Product Design Lead, Lyft Business: Admin • Growth • Platform @ Lyft Jan 2022 – Jan 2024 | San Francisco, California, United States Lyft Business Team • Overtook ownership of redesigning new account creation; overhauled the experience and introduced self-serve onboarding; improved admin login. Results: Decreased account creation time 4x, reduced fraudulent sign-ups and account creation abandonment rate, reduced login support tickets 36% MoM, increased account creation 37%. • Unified the login experience for 3 business products. Results: Surpassed team’s goal of reducing login support tickets to under 33%; improved user sentiment 12% in 2 years. • Modernize dozens of legacy components to bring them to WCAG2.1 AA compliance and standardized screen reader patterns within 6 months. Results: Unlocked new contract opportunities with government and healthcare organizations and enabled faster implementation of design updates. • Led the V2 redesign of a Developer Portal. Results: Modernized the experience for hundreds of monthly API users. Concierge Team • Re-envisioned Concierge, including the addition of 12 new features; explored integration within Lyft Business Portal. Results: Advised team not to integrate, saving a year of engineering resources; 3 of 12 features were immediately implemented. Culture, and Community • Directed mentorship program within the design org and was an active mentor for several sessions • Lead social media strategy for Lyft Design+ team • Established interviewing best practices, conducted interview training, and served as an interviewer for various roles within our design team, including associate, intern, and full-time positions • Contributed to presentations delivered to the executive team and board members • Audited web products and pushed for visual and accessibility standards across external and internal facing products • Represented Lyft Design+ in design talks and panels • Celebrates teammate's anniversaries and birthdays, championing team culture ### Senior Product Design Lead, Lyft Business: Concierge @ Lyft Jan 2019 – Jan 2022 | San Francisco, California, United States Concierge Team • Facilitated strategic future planning for Lyft Business with 40+ cross-functional partners in 2020; refined and presented the full vision to the Lyft Business organization in 2021. • Launched a mobile site for riders who didn’t have the Lyft app and created new SMS templates for communication. Results: Support center calls from a pilot organization decreased 40%; rider no-shows dropped 68% in 3 months. • Drove the creation and standardization of a singular accessible, responsive web header. Results: Web header was ready for implementation across all Lyft Business products and adopted by 4 external web teams. ### Product Design Lead, Lyft Business: Concierge @ Lyft Jan 2018 – Jan 2019 | San Francisco, California, United States Concierge Team • Redesigned the ride request flow, creating a responsive and consistent web experience for Concierge coordinators. Results: 53% growth in usage among organizations with a 45% increase in ride requests, 30% improvement in Customer Satisfaction Scores, and 7% decrease in driver cancellations. ### Junior Product Designer, Lyft Business @ Lyft Jan 2017 – Jan 2018 | San Francisco, California, United States Lyft Business Team • Updated interface for Lyft Business Portal for scalability • Started business web library ### User Interface Designer, Apple Maps @ Apple Jan 2015 – Jan 2017 | San Francisco Bay Area My primary focus is designing and building the front-end of an internal dashboard application, with a focus on data visualization for the Apple Maps Evaluation team. ### User Interface Designer, Apple Maps @ Apple Jan 2015 – Jan 2015 | Cupertino/Sunnyvale, California Full-time contractor, Apple Maps Evaluation team. ### Senior User Interface Designer, Head of Community Outreach @ Ikayzo Jan 2012 – Jan 2015 | Honolulu, Hawaii I work with clients to understand the problems they are trying to solve using design. From discovery to launch, I assist in creating proposals, user experience strategy, information architecture, interface design, and front-end development. By working closely with clients in an agile environment, we make sure deliverables are met in a timely fashion within budget. Besides designing interfaces, I work with frameworks such as Bootstrap and Foundation while trying to expand my development knowledge in Ruby on Rails, XAML, SCSS, HAML, Javascript and J-Query. ### Lecturer @ Kapiolani Community College/University of Hawaii Jan 2012 – Jan 2014 | Hawaiian Islands Part-time lecturer for the Interface Programming II class. The goal of the class is to teach students the fundamentals of HTML and CSS and how they work together with design. Students start by de-constructing websites via wireframing responsive break points, before applying basic coding principles to create a responsive layout, and finally incorporate design for a polished website. The focus of the class is to understand the importance of content and layout first. ### Senior Web Designer @ Digital Mediums Jan 2008 – Jan 2011 Responsible for creating corporate identities and site redesigns with HTML/CSS development for a vareity of clients. Facebook, Twitter and Emma applications were used in association. Internal projects included a user interface design for a custom web booking application. Managed and provided client support in a timely manner. ### USA Swim Coach @ MANOA AQUATICS Jan 2005 – Jan 2011 Beginner and intermediate certified USA swim coach. My main focus is teaching proper technique to a wide variety of age-group swimmers. I have coached beginning swimmers to national level competitors. ### Videographer @ Video 21 Productions Jan 2005 – Jan 2010 Responsible for video recording special events, which include wedding ceremonies and receptions at various sites, as well as other functions such as graduations and entertainment shows. Assisted with audio setup on site and post production video editing. ### Web Designer @ Bigger Bird Creative Inc. Jan 2008 – Jan 2008 Worked closely with developers to create several interfaces for web and email campaigns. Responsible for content and design editing with their personalized content management system. ### Web Designer @ uBoost Jan 2007 – Jan 2007 Designed and maintained an educational website for teachers, students and parents. Provided identity and logo design, email campaigns, and company presentations. ### Web Designer @ Ikayzo Jan 2007 – Jan 2007 Worked on a variety of clients and also created an educational website. Interface design, corporate identity, HTML/CSS and multiple browser integrations were provided for clients. ### Web Designer @ Empowered Internet Solutions Jan 2006 – Jan 2007 As an intern for 6 months, I was responsible for designing and cutting web sites to implement EIS’s CMS system. The company worked at a fast pace to turn over websites quickly for clients to view. ## Education ### AS in Interface Design Kapi‘olani Community College Jan 2002 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/chrisota - Portfolio: https://www.otadesigns.com - Portfolio: https://medium.com/@chrisota - Portfolio: http://www.codepen.io/chrisota --- Source: https://flows.cv/chrisota JSON Resume: https://flows.cv/chrisota/resume.json Last updated: 2026-03-30