• Spearhead the creative direction and design of an agentic AI and generative AI pattern library, enabling rapid prototyping and deployment of conversational UI and AI-driven experiences within Agentforce and related initiatives.

• Lead the evolution of Salesforce’s enterprise-scale design system, driving scalability, consistency, and efficiency across digital products, marketing platforms, internal tools, and Agentforce, while reinforcing a strong, cohesive digital brand presence.

• Manage and mentor a high-performing design team focused on AI-powered systems, cross-platform coherence, accessibility, and design system adoption that upholds brand integrity.

• Collaborate closely with engineering leadership to scale a modular, token-based component and pattern library, streamlining web platform development with AI integration and maintaining system-aligned quality and brand standards.

• Partner with digital brand and marketing teams to infuse innovative AI-powered design expressions that align with Salesforce’s evolving brand identity and ensure cohesive system architecture.

• Champion a systems-thinking approach that integrates creative direction, design, development, and generative AI experimentation, positioning the design system as foundational infrastructure for next-generation intelligent and conversational experiences across Salesforce and Agentforce.

• Led the evolution of Workday’s enterprise design system using systems thinking, improving scalability, consistency, and adoption across multiple product teams and platforms

• Championed platform design by developing modular, reusable UI patterns and component libraries that enabled cohesive cross-application experiences and increased team efficiency

• Designed and delivered AI-enhanced product experiences, integrating intelligent workflows and predictive UI to improve customer outcomes and drive business value

• Aligned design strategy across cross-functional teams, unifying design vision with product and engineering priorities to ensure consistency across Workday’s application ecosystem

• Mentored UX designers through structured feedback, collaborative design reviews, and coaching, fostering design excellence and growing system-minded design talent

• Led the strategic reinvention of Cisco.com with a focus on mobile-first, responsive web design, improving UX across devices and driving a 13% increase in task completion, 15% traffic growth, 68% boost in click-through rates, and a 32% rise in customer contacts including call center engagement

• Designed and implemented the Cisco.com Design System, collaborating with information architects, content strategists, and UX teams to establish scalable, modular design patterns adopted across global marketing and digital platforms

• Championed a component-driven design approach to support faster development, brand consistency, and unified user experiences across marketing sites, web apps, and internal tools

• Spearheaded the creation of mobile visual standards for iOS and Android platforms, ensuring consistent, high-quality mobile experiences and reinforcing Cisco’s brand across app ecosystems

• Directed creative strategy and execution to align with Cisco’s evolving design language, driving consistency across a complex, multi-platform ecosystem spanning mobile, desktop, and enterprise applications

• Created and promoted the Cisco.com Visual Design Language to ensure consistent branding and visual clarity across all digital platforms, including websites, apps, and internal tools.

• Designed innovative visual concepts that refreshed Cisco’s digital brand identity, enhancing user engagement and improving overall user experience.

• Collaborated closely with product managers, engineers, and marketing teams to align design goals, streamline workflows, and deliver projects on time.

• Led the development of mobile design standards for both iOS and Android, ensuring brand consistency and seamless usability across mobile devices.

• Developed responsive design frameworks and modular components to support scalable, flexible, and efficient design implementation across Cisco’s digital ecosystem.

• Provided ongoing design guidance and reviews to ensure quality and adherence to Cisco’s visual and brand standards throughout project lifecycles.