I founded Pelican Product Design to help traditionally underrepresented entrepreneurs—women, people of color, and those aged 50+—bring their tech-related product ideas to life. Many of our clients are aspiring entrepreneurs who need a structured, efficient way to validate their ideas before investing significant time and resources. Through a step-by-step design process, we help them refine their concepts, prototype, and user-test their products to determine real market demand. My goal is to empower these innovators with the insights and proof of concept they need to confidently take the next step in their entrepreneurial journey.

Lead a small team of designers; and planning, concepting, and designing innovative public relations and investor relations products.

Lead the design strategy, vision and detailed product design of a corporate communications solution with a total addressable market annually of over $5 billion.

(NOTE: Newswire was acquired by Issuer Direct) Lead product design and user experience strategy for a suite of media relations and investor relations products that enable customers to connect with their targeted audiences using engagement analytics and A.I. technologies to provide unique, data-driven feedback. Recently lead the design of a cutting-edge A.I. writing assistant and recommendation engine for marketers, copywriters and creators.

Led the design vision and strategy for the Localist platform, a community events management and marketing solution. Owned the design cycle from beginning to end, and partnered with Heads of Product, Engineering, Marketing and Sales to develop and execute a customer-focused, strategic research-based product design to millions of users.

Designed new-to-market business intelligence/customer analytics product at Microsoft Dynamics 365.

Created personalized interactive dashboards and data visualizations.

Defined and designed the onboarding experience for engaging and acquiring new customers.

Ensured accessibility and inclusivity best practices were an essential component in all designs.