# Chris Puma > Staff Product Designer | Ex-Meta Location: Seattle, Washington, United States Profile: https://flows.cv/chrispuma I design products at the intersection of physical and digital environments—solving complex technical challenges in ways that feel intuitive and delightful to millions of users. I've led design for flagship product launches spanning consumer wearables and e-commerce platforms, orchestrating multi-disciplinary teams to deliver cohesive high touch end-to-end experiences. My approach combines systems thinking with hands-on execution and a commitment to constantly raising the quality bar. I move fluidly between prototyping interactive experiences, co-authoring technical specs with engineering, and aligning leadership around bold visions in ambiguous, engineering-dominant environments. ## Work Experience ### Staff Product Designer @ DoorDash Jan 2026 – Present | Seattle, WA ### Staff Product Designer (Marketplace - New Bets) @ Meta Jan 2024 – Jan 2025 Marketplace - New Bets ### Product Design Manager (Privacy Consents) @ Meta Jan 2023 – Jan 2024 Led a product design team shaping privacy experiences across Meta's family of apps to meet evolving global regulations and set industry standards for consent UX. My team worked at the intersection of complex legal requirements and consumer-facing design, collaborating with product teams throughout the company to drive consistency and quality at scale. ### Staff Product Designer (Reality Labs - Ray-Ban Meta) @ Meta Jan 2022 – Jan 2023 | Seattle, Washington, United States Conceptualized, designed, and shipped the out-of-box experience (OOBE) for Ray-Ban Meta's global launch, creating a critical first impression for Meta's flagship wearable • Defined and championed a design vision for Gen 2, securing leadership alignment and raising the quality bar across packaging, firmware and digital experiences • Led multi-disciplinary design collaboration across industrial, sound, and visual design teams plus external agencies, orchestrating complex workflows to deliver cohesive end-to-end experience • Established and managed execution roadmap, delivering all milestones on schedule to meet aggressive 3-month launch timeline • Drove clarity in early-stage product development by creating high-fidelity interactive prototypes (ProtoPie, Principle) that communicated complex motion design and glasses I/O interactions to stakeholders and engineering • Partnered with UXR to establish comprehensive testing cadence, recreating complete user journeys and building physical packaging prototypes to validate design decisions • Designed polished physical packaging system including box art and reference materials, ensuring consistent brand experience from unboxing through setup • Shipped critical Meta AI opt-in flow enabling next-generation glasses capabilities • Exceeded post-launch KPIs for first-day completion, same-day attempt rates, opt-in conversion, and CSAT scores ### Staff Product Designer (Reality Labs - Ray-Ban Stories) @ Meta Jan 2022 – Jan 2023 Improved the existing device setup experience by improving usability, increasing our quality bar and adding valuable retention features. • Analyzed user errors with PM and developed a design strategy to address the top 3 friction areas. Increased first-time success rate by +19% (iOS) and +27% (Android). • Internationalized language support of Facebook Assistant to meet a 3-week deadline and expanded global reach into 6 new markets • Directed cross-functional launch of Spotify Tap hero feature. Facilitated stakeholder workshops to align on I/O changes, collaborated with Spotify design team on product strategy, and coordinated a 4-person design and marketing team. Increased long-term audio user • Partnered with VR Oculus team to launch Meta accounts across Reality Labs experiences, designing a seamless migration experience that protected existing user data and photos. Delivered 29 user scenarios while mentoring a junior designer to assume ownership, enabling our team to execute multiple concurrent projects with constrained resources. • Created a design system out of existing patterns for the Facebook View companion app. Managed contractors and external agencies to audit and create 19 components (500+ variants) across iOS/Android and light/dark modes. Established and organized Figma libraries with clear design standards for our org. Provided a seamless handoff to an incoming Design Systems Director. ### Senior Product Designer (Business Integrity - Actor Tools) @ Meta Jan 2021 – Jan 2022 Formed a “tiger team” with a senior engineering manager to reduce human review times for business compromise cases. • Developed the long-term strategy for automating investigation and recovery. Articulated a clear product vision to leadership for buy-in. • Designed the end-to-end experience and translated deliverables with engineering into a 1-year roadmap • Drove cross-org alignment to launch incremental improvements and standard operating procedures • Established daily feedback loops between human reviewers, design and engineering to triage usability issues • Improved communication between tech- and non-tech stakeholders by defining a centralized process for prioritizing product requests • Joined Facebook's Design VP for an internal fireside chat, sharing leadership strategies for excelling in ambiguous spaces on technical, engineering dominant teams. • Reduced TRT (turn-around-time) by 53% • Reduced TRT during SEVS by 92% • Reduced AHT (average handling time) by 75% • Increased number of cases completed per week by 80% ### Product Designer (Business Integrity - Commerce & Ads Enforcement) @ Meta Jan 2020 – Jan 2021 Designed a seller enforcement model to protect buyers across Facebook and Instagram Shops • Shipped end-to-end buyer and seller experiences within 2 quarters to meet Holiday 2020 rollout requirements • Designed a cross-platform warning, banning, and appeals system for egregious sellers spanning multiple apps, surfaces, and account states • Co-authored the enforcement model spec with PM and data science, creating visual frameworks that aligned engineering teams on complex technical requirements • Led cross-org partnerships across 10+ teams by facilitating alignment meetings to drive strategic approach • Proposed leveraging an existing internal enforcement API, significantly reducing engineering hours for rollout • Championed post-launch usability research that identified design improvements implemented across all platforms • Established an ongoing strategic partnership with Instagram and unified Business Integrity experiences across Meta's Family of Apps • Enforced actions against XXXX+ egregious sellers through warnings and bans • Extended enforcement capabilities to third-party commerce apps, protecting $XXXk in GMV ### Senior User Experience Designer (Checkout) @ Nordstrom Jan 2017 – Jan 2020 Led the comprehensive redesign of Nordstrom.com's shopping cart, checkout flow, and order confirmation across all devices. • Developed a strategic roadmap to transform and modernize the platform through iterative enhancements. Aligned aspirational fulfillment capabilities with pragmatic, scalable implementations. • Integrated checkout functionality with company-wide omnichannel fulfillment and retail operations. Introduced ship-to-store capability that captured 50% of digital pickup transactions. • Built a comprehensive design system featuring a responsive grid framework, refined typography scale, and reusable component library. • Delivered a differentiated Anniversary Sale cart experience enabling loyalty members to access exclusive checkout. Surpassed revenue projections by 8% and elevated customer satisfaction among program members. • Improved conversion rate by 4.0% (projected $XXM annual revenue impact) • Grew in-store pickup by 400% • Reduced customer service inquiries by 5.0% (estimated $X.XM annual savings) • Recognized with #1 ranking for checkout usability by Baymard Institute ### Product Designer @ eBay Jan 2015 – Jan 2017 | Seattle Design lead for eBay Growth, a B2C tool that uses data insights to help sellers grow their businesses. • Launched Sourcing within two quarters, collaborating closely with the product manager. • Ideated UX concepts with the PM, senior management, and data science teams. • Defined a scalable product vision addressing user and business goals. • Managed and executed all aspects of design end-to-end including user research and usability testing. Experience: Creative Strategy, Generative Research, Personas, Ideation, Wireframing, Interaction Design, Prototyping, Visual Design, Content Design, Usability Testing, Spec docs, Redlines ### User Experience Designer @ Substantial Jan 2015 – Jan 2015 | Seattle, WA Assisted the design lead to ensure a smooth website launch for a Fortune 100 company. Prioritized development in pre-prod using JIRA. Worked closely with front-end engineers using an Agile methodology to ensure design was properly implemented. Created interactive prototypes to influence client approval. Conducted user research and created personas for internal design sprints. Experience: Client Relations, Information Architecture, User Research, Personas, UX Design, UI Design, Agile Methodologies, Backlog Prioritization ### UX Designer @ Podipo Jan 2014 – Jan 2015 | Seattle, WA Interaction design for a cloud-based big data analytics startup. Created user scenarios, user flows and wireframes to solve complex interaction design problems. ### UX Designer (contract) @ CitizenBrain, LLC Jan 2014 – Jan 2015 | Seattle, WA UX and visual design for a B2B startup building a buyer/seller marketplace for excess inventory liquidation. Designed responsive layouts using the Bootstrap framework. Improved design consistency by building a UI Pattern Library for front-end developers. ### Civil Designer @ Coterra Engineering Jan 2013 – Jan 2014 | Seattle, WA Developed built-environments for architects by leveraging engineering and design. Created user-centered solutions to maximize livability and space. ### Civil Designer @ KPFF Consulting Engineers Jan 2011 – Jan 2013 | Seattle, WA Co-created a design proposal that won a major design-build contract. Worked on-site to implement the design and followed the project to a successful on-time completion. ### Civil Designer @ Washington State Department of Transportation Jan 2008 – Jan 2011 Worked on a special projects team to design high-profile projects for the Seattle transportation corridor. Coordinated a major inter-agency safety project from concept to construction closeout. ## Education ### Interaction Design CooperU Jan 2014 – Jan 2014 ### Bachelor of Science (B.S.) in Civil Engineering Worcester Polytechnic Institute Jan 2001 – Jan 2005 ## Contact & Social - LinkedIn: https://linkedin.com/in/chrispuma - Portfolio: http://www.christopherpuma.com --- Source: https://flows.cv/chrispuma JSON Resume: https://flows.cv/chrispuma/resume.json Last updated: 2026-03-30