➢ Design and execute end-to-end custom primary research with job seekers, community members, and B2B customers, using a wide variety of research methods

➢ Apply an understanding of marketing funnels and growth tactics to conduct research studies contributing to business impact

➢ Collaborate cross-functionally with design, product management, content strategy, engineering, and marketing

➢ Generate insights that both fuel ideation and propose potential solutions

• With a human-first approach, I conduct generative and evaluative research to identify insights that help tech start-ups find product-market fit and established companies release effective feature enhancements.

• Working closely with the client's product, design, and strategy teams, I tailor research studies to meet their business priorities and resource constraints, building empathy, helping organizations gather target insights, and turning them into actionable ideas.

• Using the latest in AI productivity tools, I marry the human touch with efficiency, speed, and pass the cost savings to my clients.

• Led primary and secondary customer/player research including parent interviews, usability testing with young kids, surveys, usage analytics, concept prototyping, discovery, and churn studies that directly influenced the product roadmap.

• Narrative designer and creator for innovative first Augmented Reality + AI story app to engage early readers in immersive play while weaving in just-in-time tutoring, based on the Science of Reading.

• Synthesized compelling and actionable insights through clear storytelling via presentations, reports, and highlight reels

• Leading with a collaborative design-thinking approach, led new product ideation, from strategy, research, prototyping, concept to interaction design, to final QA, and post-launch usage analytics and A/B testing

• Lead product designer, interaction designer, and content strategist for My Reading Academy: a Science-of-Reading founded adaptive learn-to-read system for 4-7 year-olds.

• Designing mobile learning games, videos, and ebooks for PreK-1st grade to build foundational literacy and math skills using adaptive technology

• R&D product pitches and content strategy recommendations to senior management

• Prototype and explore new technologies and features to stay on top of sensibilities and trends for kids ages 2-8

• Close collaboration with developmental experts to apply research best-practices

Specializing in interactive design, playtesting, and content strategy for educational technology, mobile learning, and kids media companies. Designing interactions that put the needs of the *child* first on all kid-appropriate platforms. Providing design analyses, original product pitches, and recommendations to clients.

Past clients include Nickelodeon, Pearson, Hasbro, LeapFrog & Age of Learning. Past shipped products feature both licensed and original kid's IP and games for both the consumer and K-12 markets, with a special focus on reading and language learning.