• Led primary and secondary customer/player research including parent interviews, usability testing with young kids, surveys, usage analytics, concept prototyping, discovery, and churn studies that directly influenced the product roadmap.
• Narrative designer and creator for innovative first Augmented Reality + AI story app to engage early readers in immersive play while weaving in just-in-time tutoring, based on the Science of Reading.
• Synthesized compelling and actionable insights through clear storytelling via presentations, reports, and highlight reels
• Leading with a collaborative design-thinking approach, led new product ideation, from strategy, research, prototyping, concept to interaction design, to final QA, and post-launch usage analytics and A/B testing