Lead the UX/UI and UX Research teams for a multi-portal sports technology platform connecting athletes, parents, and coaches. Define user-centered strategy, mentor designers and researchers, and shape the brand’s design language across product verticals.

Drive UX vision and product strategy in alignment with business goals and user insights.

Deliver high-fidelity prototypes, interaction specs, and user flows for community, events, and e-commerce features.

Built and scaled the UX Research function, establishing methods, documentation standards, and actionable reporting.

Oversee design system governance, sprint planning, and cross-functional collaboration to maintain consistency and velocity.

Guide brand identity development, including naming, color system, and accessibility standards.

Present design recommendations to executives, influencing product direction and roadmap priorities.

Skills & Tools: UX/UI Strategy • UX Research & Testing • Product Design Leadership • Design Systems • Brand Identity • Cross-Functional Collaboration • Figma • FigJam • Adobe Creative Suite • Agile/Scrum • Accessibility

Managed a cross-functional UX/UI design team through accelerated feature development cycles. Supported product strategy execution and ensured alignment between user needs, technical constraints, and business objectives.

Oversee UX deliverables including user flows, wireframes, and prototypes for mobile and web.

Direct recruitment, interviewing, and onboarding of new designers, strengthening team capacity and skill diversity.

Guide team in establishing a scalable design system and accessibility framework.

Collaborate with product managers and engineers to translate research findings into design execution.

Served as a senior-level consultant to the Sports Excitement executive and product teams, advising on product vision, UX direction, and design system evolution for platform-wide initiatives.

Advised leadership on UX and product strategy, aligning design direction with market positioning and growth goals.

Evaluated product usability and design system scalability, providing executive-level recommendations for improvement.

Mentored UX team members on process optimization, workflow documentation, and research integration.

Conducted UX audits and competitive analyses to inform long-term product roadmap and innovation priorities.

Freelance Graphic Design transitioned to Freelance UX design

• Create designs, concepts, and sample layouts based on knowledge of principles and esthetics of design concepts

• Develop graphics and layouts for company logos, illustrations, websites, and social media

• Confer with clients to discus and determine layout design

• Use computer software to alter or generate new images

• Maintain archive of images, photos, or previous work products.

Photo Representation by Rex Features, London, UK

Instructional Design & Pedagogy: Collaborate with a faculty mentor to design, develop, and deliver student-centered lessons, focusing on engaging pedagogy and accessible content.

User-Centered Approach: Apply principles of accessibility and belonging to create inclusive educational spaces, similar to how a UX designer creates user-centered experiences.

Stakeholder Engagement: Meet with college executive management, deans, and other stakeholders to understand institutional goals and the various responsibilities of faculty and staff, gaining insight into how to gather requirements and manage expectations—a core UX skill.

Research & Analysis: Observe classroom sessions and committee meetings to understand community college culture, student populations, and administrative processes, gathering data and insights similar to user research.

Professional Development: Receive 55 hours of training on curriculum, instruction, and assessment theory, interview skills, and other professional best practices for higher education, building a strong foundation for a career as a UX Design Instructor.