# Christian (Yatú) Peláez-Espinosa > CEO & Co-Founder Location: San Francisco, California, United States Profile: https://flows.cv/christianyatpelezespinosa ## Work Experience ### Collective Member @ Baukunst Jan 2025 – Present Baukunst is a collective of creative technologists advancing the art of building at the frontiers of technology and design. Collective members are a select group of top practitioners in their field, invited to advise founders in the portfolio, support company building, and promote collaborative learning across the collective. ### Co-Founder & CEO @ USB Club Jan 2023 – Present | New York, United States Memory devices connected to a social network. ### Advanced Concepts @ Tools for Humanity Jan 2025 – Jan 2025 | San Francisco Bay Area Founded the Advanced Concepts Team to design future-forward devices for Tools for Humanity and World. Ranging from proof-of-humanity hardware to point-of-sale systems and other confidential prototypes. ### Senior UX Designer @ IBM iX Jan 2018 – Jan 2022 | New York, New York I led the design and prototyping efforts for financial institutions, voice interfaces, and conversational systems at IBM iX in New York. My work involved creating user-centric designs, simplifying complex systems, and delivering high-fidelity prototypes to enhance usability and functionality. ### Senior Digital Strategist @ Purple, Rock, Scissors Jan 2017 – Jan 2017 | Tallahassee, Florida Area • Developed and implemented comprehensive digital strategies aligned with business goals, including content marketing, social media, SEO, and paid advertising campaigns. • Analyzed market trends, consumer behavior, and competitive landscapes to inform digital strategy decisions. • Oversaw the creation, distribution, and optimization of digital content to engage target audiences effectively. • Used analytics tools to measure campaign performance, generate insights, and adjust strategies to maximize ROI. ### Product Manager @ Purple, Rock, Scissors Jan 2017 – Jan 2017 | Orlando, Florida Area Summer Break Internship: Generated timelines, statement of works, competitive analysis, product requirements, wireframes, UI designs, user testing and research. Managed higher level goals, day-to-day priorities between clients, engineers, digital strategist and designers Tested and created a product owner role during PRPL’s transition to a product design company. ### Founding Member @ Florida Hackers Jan 2015 – Jan 2017 Founded Florida Hackers, an intercollegiate, state-wide hackathon community which grew into an organization set to change the state of tech in Florida from the college level. With founding Florida Hackers, I have closely collaborated with leaders from other Florida universities, cultivated the growth of Florida's hackathons, and developed a stronger community and setting for tech students in our state, no matter what the school. ### Floatie | Project Manager @ Florida Hackers Jan 2016 – Jan 2016 A conference for leaders of student tech clubs in Florida. - Illustrated & implemented a team work flow to boost team involvement to ensure our organization will be self-sustainable as our organization grows. - Organized, facilitated and moderated meetings for 6 different cross functional teams aimed at efficiently taking visions and creating a unified list of actionable tasks. - Connected 70 student leaders of tech organizations from 13 different universities within the state of Florida ### Coach @ Major League Hacking Jan 2015 – Jan 2017 | Greater New York City Area The official student hackathon league - Coached hackathon organizers at 9 hackathons across 7 different states - Communicated MLH values and my role to a total of +4,700 students across the nation ### User Experience Designer @ Techstars Jan 2016 – Jan 2016 | Berlin Area, Germany A global ecosystem that helps entrepreneurs build great businesses - Facilitated key performance indicators (KPI) update meetings for 10 different startups throughout the accelerator program - Designed user flow diagrams, wire frames & mock ups for 3 different startup products to increase customer retention ### President @ Technole Jan 2015 – Jan 2016 Network of creators developing confidence & lasting bonds through technology - Created team infrastructure & developed 6 new team leaders, one of which is now the president - Led the team by communicating goals that were aligned with organizations’ vision, club grew from 43 to 113 members ### Director @ HackFSU Jan 2014 – Jan 2015 Florida’s premiere hackathon - Coordinated 300-350 student hackathon - Created an environment resulting in a 220% increase in the amount of projects presented with the same amount of students. - Outreached to directly connect new Florida organizers, with the amount of Florida collegiate hackathons now up to 11 from 2 in 2014. - Doubled our budget and tripled total applications received. ## Education ### Bachelor of Science (B.S.) in Information Technology Florida State University Jan 2013 – Jan 2017 ### Golden Gate High School Jan 2009 – Jan 2013 ### Manufacturing Engineering Offsite Jan 2024 ## Contact & Social - LinkedIn: https://linkedin.com/in/christianpe --- Source: https://flows.cv/christianyatpelezespinosa JSON Resume: https://flows.cv/christianyatpelezespinosa/resume.json Last updated: 2026-03-25