• Designed content for CrowdStrike Fusion, a tool for making automated workflows.•

• Led UX processes, including open card sorts and naming sessions.

• Led UX Writing subguild for Belonging, Accessibility, and Localization at CrowdStrike.

As a Content Design Manager, Sr. Lead Content Designer, and the very first Content Designer ever at Rivian, I had the unique opportunity to create a content design practice at Rivian. This work happened in the midst of the pandemic, during a time when many of us were under stress or struggling with new working paradigms. I'm incredibly proud of my award-winning work at Rivian. Here's what I did:

• Established a brand new content design practice at Rivian at a time when content design is still new and uncommon in the automotive industry.

• Hired, trained, led, and coached a team of 4 content designers, who created content for the Rivian R1T, R1S, and RPV (Rivian Prime Van).

• Shaped content vision across 7 vehicle product teams, and ensured quality of final copy:

⁃ ADAS (Advanced Driver Assistance Systems), navigation, and self-driving team

⁃ 2 media, phone, and entertainment teams for consumer and commercial products

⁃ 3 hardware, kinematics, drivability, and smart accessories teams

⁃ Vehicle systems and frameworks team

• Identified content design challenges and solutions for our organization

• Led vehicle UX strategy for privacy, accessibility, belonging, and feature education

• Co-designed notifications framework

• Designed content for showcase of future products and features

• Created, maintained, and contributed to design system and content creation tools:

‣ Company-wide resources

⁃ Rivian Name List of product, feature, and part names (creator and lead)

⁃ Rivian Style Guide (co-creator and lead)

⁃ Rivian Localization Style Guide (co-creator and onboarding trainer)

‣ Vehicle UX resources

⁃ Talking Like a Truck vehicle UX style guide (creator and lead)

⁃ Rivian vehicle UX Human Interface Guidelines (contributor and lead)

⁃ Rivian vehicle UX design system and components (contributor)

As the sole UX Writer at Narvar, I was responsible for all Narvar products and helped design Narvar Assist and Narvar's voice assistant from the ground up. I also created a research and testing practice at Narvar, to ensure that our design team benefited from UX research and usability studies. Here's everything I did at Narvar:

• Designed content for all core Narvar products, including embedded content during check out, tracking pages and return portals, emails and alerts, reporting and analytic tools, and more

• Crafted content strategy for new and experimental products and features, such as Assist, In-Store Returns, Narvar Concierge, and more

• Ensured consistency and defined tone differences across all channels of communication, including UIs, email, SMS, chatbot, and more

• Created content guidelines and best practices for white labeled UX solutions

• Designed conversations, small talk, and new features for Narvar Alexa Skill, Google Voice app, and Facebook Messenger chatbot

• Performed user research, usability testing, and A/B testing