# Christie Fremon > Content Design Leader Location: San Jose, California, United States Profile: https://flows.cv/christiefremon I lead teams that design and localize human, simple, and satisfying content. I love content that feels right. I believe that the best content design comes from collaborating closely with fellow designers, localizers, researchers, and other stakeholders from early ideation to final execution. Over the last 15 years, I’ve led and designed experiences used by millions worldwide at companies like HelloFresh, Asana, Rivian, Google, and Apple. I have a deep passion for working on products that improve people’s lives — especially projects which incorporate privacy, accessibility, inclusion, and design systems thinking. Want to hear more? Listen to my Writers of Silicon Valley interview: https://www.writersofsiliconvalley.com/episodes/2020-10-27/christie-fremon-from-technical-writing-to-ux-writing Read my interview in Jaleh Afshar's book, Chief Design Officers at Work: https://www.barnesandnoble.com/w/chief-design-officers-at-work-jaleh-afshar/1146391642 ## Work Experience ### Director of UX Writing & Localization @ HelloFresh Jan 2025 – Jan 2025 | Berlin, Germany ### Head of Content Design @ Asana Jan 2023 – Jan 2025 | San Francisco Bay Area ### Sr. Lead UX Writer @ CrowdStrike Jan 2022 – Jan 2023 | Remote • Designed content for CrowdStrike Fusion, a tool for making automated workflows.•  • Led UX processes, including open card sorts and naming sessions. • Led UX Writing subguild for Belonging, Accessibility, and Localization at CrowdStrike. ### Content Design Manager / Sr. Lead Content Designer @ Rivian Jan 2020 – Jan 2022 | Palo Alto, California, United States As a Content Design Manager, Sr. Lead Content Designer, and the very first Content Designer ever at Rivian, I had the unique opportunity to create a content design practice at Rivian. This work happened in the midst of the pandemic, during a time when many of us were under stress or struggling with new working paradigms. I'm incredibly proud of my award-winning work at Rivian. Here's what I did: • Established a brand new content design practice at Rivian at a time when content design is still new and uncommon in the automotive industry. • Hired, trained, led, and coached a team of 4 content designers, who created content for the Rivian R1T, R1S, and RPV (Rivian Prime Van). • Shaped content vision across 7 vehicle product teams, and ensured quality of final copy: ⁃ ADAS (Advanced Driver Assistance Systems), navigation, and self-driving team ⁃ 2 media, phone, and entertainment teams for consumer and commercial products ⁃ 3 hardware, kinematics, drivability, and smart accessories teams ⁃ Vehicle systems and frameworks team • Identified content design challenges and solutions for our organization • Led vehicle UX strategy for privacy, accessibility, belonging, and feature education • Co-designed notifications framework • Designed content for showcase of future products and features • Created, maintained, and contributed to design system and content creation tools: ‣ Company-wide resources ⁃ Rivian Name List of product, feature, and part names (creator and lead) ⁃ Rivian Style Guide (co-creator and lead) ⁃ Rivian Localization Style Guide (co-creator and onboarding trainer) ‣ Vehicle UX resources ⁃ Talking Like a Truck vehicle UX style guide (creator and lead) ⁃ Rivian vehicle UX Human Interface Guidelines (contributor and lead) ⁃ Rivian vehicle UX design system and components (contributor) ### UX Writer @ Narvar Jan 2017 – Jan 2020 | San Francisco Bay Area As the sole UX Writer at Narvar, I was responsible for all Narvar products and helped design Narvar Assist and Narvar's voice assistant from the ground up. I also created a research and testing practice at Narvar, to ensure that our design team benefited from UX research and usability studies. Here's everything I did at Narvar: • Designed content for all core Narvar products, including embedded content during check out, tracking pages and return portals, emails and alerts, reporting and analytic tools, and more • Crafted content strategy for new and experimental products and features, such as Assist, In-Store Returns, Narvar Concierge, and more • Ensured consistency and defined tone differences across all channels of communication, including UIs, email, SMS, chatbot, and more • Created content guidelines and best practices for white labeled UX solutions • Designed conversations, small talk, and new features for Narvar Alexa Skill, Google Voice app, and Facebook Messenger chatbot • Performed user research, usability testing, and A/B testing ### UX Writer @ Google Jan 2015 – Jan 2017 While doing UX Writing at Google, I got to work across digital storefronts and experiences, hardware and physical experiences, and Android OS tools. I was able to spend a lot of time on content strategy, creating templates or modules that could be used to support a range of different UX content. I also collaborated deeply with UX research and focused heavily on accessibility. Here's what I did at Google: • Wrote and advocated for the best UI copy for Google Store on mobile and desktop • Collaborated with designers, researchers, PMs, engineers, and other stakeholders • Ensured consistency across all touch points, such as UI, emails, support, and related services • Created guidelines, templates, and content strategy. Notable work included modular product pages, technical specifications, and store promotions. • Redesigned transactional content, including product options, checkout, and returns • Supported other projects, including TalkBack tutorial for Android and Google Live Case • Contributed to the Google UX Writing community and internal UX Writing summits ### Senior UI Writer, iTunes @ Apple Inc. Jan 2011 – Jan 2015 | Cupertino, CA As a Senior UI Writer, I was the voice of Apple Music, the iTunes Store, the App Store, and the iBooks Store. I ensured a great user experience and a consistent voice across our various apps, storefronts, platforms, and features. Here's what I did: • Wrote user interface copy for Apple Music, iTunes Store, App Store, iBooks Store, and the Mac App Store. • Ensured the best user experience across multiple platforms, including the iPhone, iPad, Desktop, and Apple TV (which won an Emmy in 2014 for technical excellence). • Collaborated with various stakeholders (such as Design, Marketing, Producers, Engineering Project Management, Legal, Engineering, and Localization) during all stages of feature lifecycle, from ideation and design through implementation and maintenance. • Worked on notable new features. This included Apple Music, Family Sharing, Siri song identification in iTunes, iTunes Radio, iTunes Gifts, iTunes Extras, iTunes Match, Disney Movies Anywhere with iTunes Store, and more. • Supported various other projects as needed. This included the iTunes Festival and iTunes Festival app, iTunes U app, the 12 Days app, the iTunes Affiliate program, and iCloud storage. ### Technical Writer, iTunes @ Apple Inc. Jan 2010 – Jan 2011 | Cupertino, CA • Wrote FAQs and newsletters for iTunes, App Store, and iBooks Store content providers. • Wrote, copy-edited, and maintained guides for iTunes, App Store, and iBooks Store content providers. ### Technical Writer @ Cloud.com Jan 2010 – Jan 2010 | Cupertino, CA • Documented the Cloud.com CloudStack API. • Copy-edited and contributed to the CloudStack Installation Guide and Administration Guide. • Created in-house Trademark and Style Guides. • Migrated content to Cloud.com Website using Drupal CMS. ### Technical Writer, Zimbra Division @ VMware Jan 2010 – Jan 2010 | Palo Alto, CA • Updated the content on the Zimbra Wiki for the ZCS 6.0 release. • Designed and implemented new templates for the Zimbra Wiki. • Reorganized content on the Zimbra Wiki. • Worked with the Zimbra Support Team to create a support landing page, and to expand support documentation. • Assisted with other documentation projects as needed. ### Technical Writer, Zimbra Division @ Yahoo! Jan 2009 – Jan 2010 | Sunnyvale, CA • Updated the content on the Zimbra Wiki for the ZCS 6.0 release. • Designed and implemented new templates for the Zimbra Wiki. • Reorganized content on the Zimbra Wiki. • Worked with the Zimbra Support Team to create a support landing page, and to expand support documentation. • Assisted with other documentation projects as needed. ### Documentation Specialist @ Sony Computer Entertainment America Jan 2009 – Jan 2009 | Redwood Shores, CA • Developed and edited QA documentation used by all SCE territories and by an international audience of game developers and publishers. • Developed new application and software submission forms, and maintained existing software submission forms. • Designed and created templates for internal documentation. • Edited training curriculum. • Reviewed end-user documentation and PlayStation family product and peripheral packaging. • Worked with IT to implement an Oracle CMS and to establish security levels, file structure, and workflows. ### Technical Writer @ Zimbra, Inc. Jan 2007 – Jan 2008 | Redwood Shores, CA • Researched and developed documentation for administration, user processes, installation, troubleshooting, third party integration, and other supporting documents for the Zimbra Collaboration Suite enterprise solution. • Edited and updated existing documentation and training curriculum. • Published single-source guides, articles, release notes, and training documents in PDF, Wikitext, and print. • Created, administrated, and moderated new content, help files, and templates for Zimbra Wiki. • Worked with developers, support, QA, and other subject-matter experts to research, review, and verify information at all stages of documentation. ### Technical Writer @ Extentech Jan 2008 – Jan 2008 | San Francisco, CA • Researched and developed troubleshooting and FAQ articles for ExtenXLS Java Spreadsheet SDK. • Researched and developed documentation for ExtenXLS 360 Spreadsheet Server Administration Console. • Copy-edited and reorganized existing article database. ### Contracts Administrator & Legal Administrative Assistant @ Savi Technology Jan 2006 – Jan 2007 ### Intern Technical Writer @ PalmSource, Inc. Jan 2006 – Jan 2006 ### Intern Technical Writer @ Postini, Inc. Jan 2005 – Jan 2006 • Created and edited documentation for an enterprise spam filtering solution. • Prepared FrameMaker documents for online presentation using WebWorks. ### Copy Editor @ The National Grange Jan 2005 – Jan 2005 ### Managing Editor @ Transfer Magazine Jan 2003 – Jan 2003 ### Editor @ NFG Magazine Jan 2003 – Jan 2003 ## Education ### Bachelor's Degree in English, Creative Writing San Francisco State University ### User Experience Stanford Continuing Studies ## Contact & Social - LinkedIn: https://linkedin.com/in/cfremon --- Source: https://flows.cv/christiefremon JSON Resume: https://flows.cv/christiefremon/resume.json Last updated: 2026-04-13