As the founder and creative force behind The (un)Trend, I built this brand from the ground up to serve as the leading intelligence platform for the new fashion system. My work spans from initial brand creation and editorial direction to in-depth industry analysis.

Curated and launched The Innovator Index, the first living, interactive database of its kind.

Author and publisher of weekly deep dives and system breakdowns on topics from bio-luxury materials to Digital Product Passports.

Growing a dedicated audience of industry professionals, founders, and investors.

Directed the end-to-end creative and logistical execution for large-scale, company-wide All Hands events, delivering engaging presentations and content that boosted team morale and strategic alignment across the organization.

Translated complex technical and business strategies into clear, compelling visual narratives for executive presentations and live product demonstrations.

Produced a high-impact sizzle reel celebrating the team's 2023 achievements, leveraging visual storytelling to foster a strong sense of team identity and accomplishment.

Partnered directly with the Marketing Director and Co-Founder to define strategy and art direction for key seasonal and holiday marketing campaigns.

Managed the full campaign lifecycle from style guide development to final asset creation, delivering engaging email and homepage creative for multi-million-dollar initiatives that drove seasonal revenue.

Freelance work for various startups within the Bay Area.