# Christina B. > Visual Communications Designer @ PlayStation | Founder & CEO, The (un)Trend | Leading the Conversation on Sustainable Fashion Technology Location: Alameda, California, United States Profile: https://flows.cv/christinab After a decade of leading high-impact creative for tech giants like Meta, Uber, and Adobe, I saw a critical gap: the most important innovations in sustainable fashion were happening in silos, inaccessible to the broader industry. I founded The (un)Trend to solve this problem. The (un)Trend is an intelligence platform dedicated to decoding the future of the circular fashion economy. We provide the sharp, valuable insights that cut through the noise, empowering brands and creatives to build a more responsible and innovative future. My mission is to build The (un)Trend into the definitive voice in sustainable fashion technology. I am dedicated to shaping the conversation, fostering a community of innovators, and providing the intelligence that will define the future of this industry. Join the (un)Movement. ## Work Experience ### Visual Communications Designer @ PlayStation Jan 2025 – Present ### Founder & Industry Analyst @ The (un)Trend Jan 2022 – Present | Oakland, California, United States As the founder and creative force behind The (un)Trend, I built this brand from the ground up to serve as the leading intelligence platform for the new fashion system. My work spans from initial brand creation and editorial direction to in-depth industry analysis. Curated and launched The Innovator Index, the first living, interactive database of its kind. Author and publisher of weekly deep dives and system breakdowns on topics from bio-luxury materials to Digital Product Passports. Growing a dedicated audience of industry professionals, founders, and investors. ### Freelance Creative Director & Designer @ Meta Jan 2022 – Jan 2024 | Burlingame, California, United States Directed the end-to-end creative and logistical execution for large-scale, company-wide All Hands events, delivering engaging presentations and content that boosted team morale and strategic alignment across the organization.   Translated complex technical and business strategies into clear, compelling visual narratives for executive presentations and live product demonstrations.   Produced a high-impact sizzle reel celebrating the team's 2023 achievements, leveraging visual storytelling to foster a strong sense of team identity and accomplishment. ### Senior Visual Designer @ Goldbelly Jan 2021 – Jan 2022 | New York City Metropolitan Area Partnered directly with the Marketing Director and Co-Founder to define strategy and art direction for key seasonal and holiday marketing campaigns.   Managed the full campaign lifecycle from style guide development to final asset creation, delivering engaging email and homepage creative for multi-million-dollar initiatives that drove seasonal revenue. ### UI / Visual Designer + Photographer @ Unknown Jan 2019 – Jan 2021 Freelance work for various startups within the Bay Area. ### Communication Designer @ Uber Jan 2021 – Jan 2021 Functioned as a key design partner for Uber's executive team, creating high-impact presentations that communicated corporate strategy to stakeholders and board members.   Designed compelling visual content for critical internal communications, including bi-weekly All Hands, quarterly financial reports, and major company launch announcements, ensuring clarity and alignment across the global organization. ### Senior Experience Designer @ Adobe Jan 2019 – Jan 2019 | San Francisco Bay Area Collaborated with Adobe's core Brand team on a confidential project, crafting new branding elements and illustrations that elevated the user experience across the Adobe suite.   Contributed to the management and evolution of brand assets for one of the world's most iconic and complex design systems, ensuring brand consistency at a global scale. ### Visual / UI Designer @ YouTube Jan 2018 – Jan 2019 | San Bruno, California Managed the end-to-end production pipeline for visual assets used across YouTube Music's mobile, tablet, and desktop platforms, ensuring a high standard of quality and brand consistency. Art directed and conducted on-campus photoshoots with visiting artists, creating exclusive, high-quality image assets for use in-product and for marketing materials. Pioneered and implemented a new, streamlined asset delivery system in Sketch, improving workflow efficiency and ensuring visual consistency across the product and for external partner teams. Served as a key visual design partner within a cross-functional team, collaborating with UX, product, and engineering to support an iterative development environment and deliver high-quality user-centered design solutions. ### UI / Visual Designer @ Unknown Jan 2016 – Jan 2018 Freelance work for various startups within the Bay Area. ### Keynote Designer @ Facebook Jan 2016 – Jan 2017 | Menlo Park, CA Worked in varying sized groups, alongside speakers and presenters for the F8 and Oculus Developers Conference. Creating and designing all assets for presentations, from icons and infographics to animations. ### Visual Designer @ Pinterest Jan 2016 – Jan 2017 | San Francisco Bay Area ### Interactive Production Design @ Apple Jan 2015 – Jan 2015 ### Imaging and Digital Content @ Sam's Club Jan 2014 – Jan 2015 ### Photography Production Artist @ Walmart eCommerce Jan 2014 – Jan 2014 Image Retouching ### User Interface Designer @ Must Win, LLC Jan 2014 – Jan 2014 | San Francisco Bay Area ### Graphic Designer / Product Development @ Athleta Jan 2013 – Jan 2013 | Petaluma, CA ### Graphic Designer / Product Development @ Walmart.com Jan 2011 – Jan 2013 Trend forecasting, textile design. ## Education ### Graphic Design FIDM Jan 2008 – Jan 2011 ### Certification in User Experience Design Cooper Professional Education ## Contact & Social - LinkedIn: https://linkedin.com/in/christinabisi - Portfolio: http://www.cometwest.co - Portfolio: https://www.theuntrend.com/ - Portfolio: https://theuntrend.substack.com/ --- Source: https://flows.cv/christinab JSON Resume: https://flows.cv/christinab/resume.json Last updated: 2026-03-25