# Christina Hamlin > Design Executive | VP of UX | 20+ Years Driving User-Centered Strategy, Team Growth & Product Innovation Location: San Francisco Bay Area, United States Profile: https://flows.cv/christinahamlin Design executive with 20+ years leading teams that turn user insights into business results. Skilled in scaling organizations, fostering innovative cultures, and creating user-centered strategies that drive growth. With over two decades of design leadership, I specialize in bridging user needs, technology, and business goals. I excel at building and scaling high-performing teams, shaping design cultures, and transforming complex challenges into innovative, actionable solutions. Known for my strategic vision and pragmatic leadership, I consistently deliver products and experiences that fuel business growth and delight users. ## Work Experience ### VP of Product Experience @ Cloudflare Jan 2022 – Jan 2025 | San Francisco Bay Area ### Head Of Design @ DocuSign Jan 2021 – Jan 2022 ### Senior Director, Product Design @ DocuSign Jan 2020 – Jan 2021 ### Director, Product Design @ DocuSign Jan 2018 – Jan 2020 | Seattle, Washington ### Senior Manager, Product Design @ DocuSign Jan 2017 – Jan 2018 | Seattle, Washington ### Director, User Experience @ Appirio Jan 2013 – Jan 2017 Director of Consulting Services for User Experience. Leads the UX Practice for custom interfaces with an emphasis on Salesforce and Google. Leads customer UX engagements and serves as a trusted advisor. Appirio is a global services provider who uses crowdsourcing and cloud, social and mobile technology to help enterprises reimagine their business and become more agile. Appirio brings together technology expertise with a deep understanding of the way people work, and the nearly limitless skills of a crowdsourcing community of 600,000+ developers, designers and analysts to help enterprises transform relationships with their customers, partners and workforce. Appirio has worked with more than 750 enterprises, including organizations like Facebook, Intuit, Japan Post Network, L'Oreal, McGraw-Hill, NetApp, The Four Seasons, and Virgin America. The company is backed by Sequoia Capital, GGV Capital and General Atlantic. ### Boss Hog @ Project Ham Jan 2010 – Jan 2013 Manage creative projects for corporate clients, on a per-project basis. ### Creative Director, Project Manager, Senior Information Architect @ TopCoder Jan 2006 – Jan 2010 Managed fortune 100 accounts. Lead team of visual designers, programmers and community resources to meet business needs for branding, technology, and online strategy including social media. Effectively documented scheduling, planning and communication solutions to key stakeholders. * Gathered information and formulated a clear plan of action for specific deliverables as well as overall project scope. * Produced wireframes, functional specification documentation, and strategic recommendations for online brand extension. * Lead and stimulated community interaction as a catalyst to build project components in a methodical way. * Effectively managed both internal and remote resources. * Actively facilitated communication between the clients, business and development teams. * Developed and maintained project relationships, team building, schedules and budgets. * Core member of TopCoder team used in many diverse areas including event planning and production. ### Senior Designer @ PWB Marketing Communications Jan 2003 – Jan 2006 Web and Print Designed print collateral, web and other online resources for regional and national clients. Effectively communicated design direction, and managed client and internal resources. ### Adjunct Faculty, Visual Communications Department @ University of Hartford Jan 2002 – Jan 2004 | West Hartford, CT Conducted required semester class on design basics and creative front-end coding to Interactive Information Technology majors. Topics covered included typography, motion graphics, design & development tools (software & programming languages), information architecture and basic marketing. ### Senior Designer @ Cole Design Group Jan 2001 – Jan 2003 | Canton, CT Managed brand strategies for regional and national clients. Extended brand through print, display and online media. Specialized in annual reports, tradeshow materials and advertizing, both online and traditional. ### Creative Services Consultant, Project Manager @ Tallan Jan 1999 – Jan 2001 | Glastonbury, CT Created and evaluated web solutions in fast-paced team environment. Directly consulted with clients and internal team to evaluate solutions, standards and best practices. ## Education ### Org Design Strategy Second Wave Dive ### Strategic Business Thinking Second Wave Dive ### Women’s Executive Leadership University of California, Berkeley, Haas School of Business ### Bachelor of Fine Arts - BFA (Hartford Art School) in Graphic Design, Art History, Photography University of Hartford ## Contact & Social - LinkedIn: https://linkedin.com/in/chamlin --- Source: https://flows.cv/christinahamlin JSON Resume: https://flows.cv/christinahamlin/resume.json Last updated: 2026-04-13