Los Angeles Metropolitan Area
[Note: I left the company in August 2024 for the career breaks described below and returned on a part-time basis in May 2025.]
SM Innovations is a technology consulting company based in LA primarily building customized digital solutions for the financial services, transportation, and hospitality industries on top of Salesforce. In this position, I:
🗺 created user journey maps for prospective users, performing secondary user research and interviewing subject matter experts
📝 designed Salesforce configurations (for a variety operations such as sales management) based on such research
📝 designed internal knowledge hub for new salespeople and project managers to familiarize them with company operations and subject matter expertise, such as putting together resources on Salesforce configurations for banks specifically
👩💼 led offshore team of developers through building the company website
✨ initiated and prototyped generative AI chatbot project (I left before this could be developed and launched)
📊 designed marketing collateral using UX/UI principles