Currently redesigning the website for SF Civic Tech to better align with organizational and volunteer goals, such as increasing donations and promoting events. Will be working on new product features such as a job board later on.

(This mainly includes volunteer positions, hackathon projects, and personal projects to be later publicized.)

Leadership: led product design at multiple hackathons which I had to present in front of audiences of varying sizes.

User research: drafts user research plans and interview questions, conducts research and A/B testing interviews.

Teamwork: designs low and high-fidelity prototypes, creates user personas and design systems, and collaborates with other designers to refine designs for convenient, error-proof, and inclusive usability.

Projects are mainly B2C in the nonprofit sector, such as Code for America.

[Note: I left the company in August 2024 for the career breaks described below and returned on a part-time basis in May 2025.]

SM Innovations is a technology consulting company based in LA primarily building customized digital solutions for the financial services, transportation, and hospitality industries on top of Salesforce. In this position, I:

🗺 created user journey maps for prospective users, performing secondary user research and interviewing subject matter experts

📝 designed Salesforce configurations (for a variety operations such as sales management) based on such research

📝 designed internal knowledge hub for new salespeople and project managers to familiarize them with company operations and subject matter expertise, such as putting together resources on Salesforce configurations for banks specifically

👩‍💼 led offshore team of developers through building the company website

✨ initiated and prototyped generative AI chatbot project (I left before this could be developed and launched)

📊 designed marketing collateral using UX/UI principles

Strategized and created social media posts , created infographics, copywriting short and long-form blog posts. Includes some volunteering positions.

• Contributed to user research plans, particularly in writing interview and survey questions

• Analyzed survey data to determine insights

• Conducted user interviews and focus groups to understand how to improve the user journey

• Created empathy maps and user personas to explore user backgrounds in a deep and complex way

• Designed low and high-fidelity mockups, particularly submission forms and member profile pages

• Assisted with developing standardized style guides

Portfolios:

dribbble.com/Christina555245

madebychristina.space