Specialized in UX redesigns and rebranding projects, ensuring a cohesive and engaging user experience.

Identifying and troubleshooting UX problems in a complex and content-heavy system.

Improving projects’ design, taking into account style standards on typography, color palette, consistent patterns, motion design and enhancing user flow.

Created user-centric designs using data, google analytics, usability testing and research on the San Francisco community.

Reduced the average time on task by 3 minutes and greatly improved the user experience with simpler, more understandable language and information architecture.