Led a large sr level cross-functional team from engineering, development, product and UX (design, research and content) responsible for rethinking LinkedIn's product experience across all product offerings, platforms and apps. Aiming to simplify the user experience, surface more value and insight to users and create a more symbiotic and trusting relationship between members and the LinkedIn products/brand over time.
Extended large scale redesign thinking and strategy to monetization products. Product strategy included building high-quality original content eco-system striving to counterbalance overfitting of content machine learning scenarios by increasing users exposure to more varied, authentic and thought-provoking content and news.
Led the user experience team for the growth platform when LinkedIn was in rapid growth phase building experiences for members based on relevancy and segmented user journeys. Progressively disclosing product features and relevant professional content given a members unique journey and needs. Developed strategy and design for email and multi-app notification experience across all entry points into product experience.
