Partnering with product, engineering, research and lead experts in nutritional and behavioral science to innovate the WW program. Lead designer on industry cutting edge wellness experiences, developing and contributing to product strategy, research (user research, user testing and clinical trials), interaction design and socializing product direction.

As an embedded consultant, redesigned the device trade-in and checkout flow for new members switching to T-Mobile resulting in increased completion rates, reduced abandonment rates, and a fully automated device and plan purchasing process.

Collaborating cross-functionally with brand, product, engineering, content strategy, and research to test, iterate and ship effective and intuitive products from a multi-brand perspective. Leveraging user-centered design methodologies to move customer problems through ideation, iteration, and implementation.