Architected and launched a type-safe Metrics Registry platform adopted across teams, enabling self-service metric contributions and reducing configuration complexity by 77%.

Tech Lead for Pixel & Mobile Measurement launch, enabling advertiser conversion tracking across 180+ markets and generating €198K revenue in first 30 days.

Authored and drove adoption of micro-frontend architecture across Ads surfaces, improving deployment velocity and platform standardization.

Designed and implemented experimentation frameworks for reporting surfaces (~9K accounts per treatment), driving measurable engagement improvements.

Built and iterated on A/B tests across the e-commerce stack using React/Redux, optimizing customer experience and purchase flow.

Migrated legacy sites to a Lerna monorepo with centralized design system (Storybook + InVision DSM), powered by GraphQL + Drupal CMS.