• Create 25 product ecommerce landing pages across both desktop and mobile devices resulting in 123% revenue increase from the prior year.

• Develop omnichannel creative campaigns used in channel, video, social media and event marketing.

• Propose design solutions to business objectives used across websites, social, banner ads, event graphics, product videos, and various channels.

• Lead a team of designers in the creation of e-commerce landing pages across multiple brands. Propose iterative designs to improve conversion rate and increase sales.

• Rebrand the Western Digital Brand store developing initial concepts, wireframes, and visual design to improve consumer experience. This reduced “add to cart” click-throughs from five clicks to three, increased cart completions, while reducing bounce rate.

• Redesign the SanDisk and SanDisk Professional Brand stores from initial concept, wireframes, prototype, user testing and visual design. Increased click-through conversion rate and reduced consumer confusion for multiple variations of memory cards and SSDs.

• Developed the Western Digital 2020 holiday campaign store which resulted in a 178% sales increase from 2019 across all brands: WD, SanDisk, and G-technology. Present initial concepts to key stakeholders, drive alignment, and coordinate with engineering teams for file handoff.

• Launch the SanDisk Professional brand of products leading the design of e-commerce pages to align with the new premium brand. Drive alignment of the layout and visuals to marketing and channel partners.

• Provide creative direction and guide all direct reports, including career development playbooks, annual performance reviews, and compensation.

• Designed user interface screens for the live service guitar teaching software, Rocksmith. Utilized the Agile process in two-week design sprints to develop features for the game.

• Adjust and optimize designs to work on both desktop PC and television, considering both keyboard/mouse and controller inputs.

• Worked closely with UI leads to develop game design concepts, end of song results flow, player card, practice recommendations, and song list visuals.

• Prepare pixel perfect specs to hand off final screens to the software development team.

• Assist Art Directors in the creation of design assets for Immortals Fenyx Rising, Hyper Scape, Rainbow Six Siege, and other unannounced titles.

• Explore multiple design styles to gain alignment on visual tones for UI and brand elements.

• Created in-game event graphics, logos, icons, and event artwork for Rainbow Six Siege, Operation Void Edge.