# Christopher Held > Brand Design, Visual Design, UI/UX, E-Commerce, Creative Direction Location: Fremont, California, United States Profile: https://flows.cv/christopherheld A multidisciplinary designer, blending visual design, UX process, and coding experience to be the complete package for any company. I enjoy helping users reach their goals by designing and iterating based on research, data, and user feedback to contribute towards profitable growth for any organization. KEY SKILLS: Design: UI Design, Wireframing, Prototyping, Branding, Logos, Iconography, Motion Graphics Tools: Sketch, Figma, FigmaJam, Adobe XD, Photoshop, Illustrator, InDesign, After Effects, Office, Google Suite ## Work Experience ### Senior Designer @ Arm Jan 2024 – Present ### Senior Designer @ Lexar Jan 2023 – Jan 2024 | San Jose, California, United States • Create 25 product ecommerce landing pages across both desktop and mobile devices resulting in 123% revenue increase from the prior year. • Develop omnichannel creative campaigns used in channel, video, social media and event marketing. • Propose design solutions to business objectives used across websites, social, banner ads, event graphics, product videos, and various channels. ### Senior Manager, Visual Design @ Western Digital Jan 2020 – Jan 2023 • Lead a team of designers in the creation of e-commerce landing pages across multiple brands. Propose iterative designs to improve conversion rate and increase sales. • Rebrand the Western Digital Brand store developing initial concepts, wireframes, and visual design to improve consumer experience. This reduced “add to cart” click-throughs from five clicks to three, increased cart completions, while reducing bounce rate. • Redesign the SanDisk and SanDisk Professional Brand stores from initial concept, wireframes, prototype, user testing and visual design. Increased click-through conversion rate and reduced consumer confusion for multiple variations of memory cards and SSDs. • Developed the Western Digital 2020 holiday campaign store which resulted in a 178% sales increase from 2019 across all brands: WD, SanDisk, and G-technology. Present initial concepts to key stakeholders, drive alignment, and coordinate with engineering teams for file handoff. • Launch the SanDisk Professional brand of products leading the design of e-commerce pages to align with the new premium brand. Drive alignment of the layout and visuals to marketing and channel partners. • Provide creative direction and guide all direct reports, including career development playbooks, annual performance reviews, and compensation. ### UI Designer @ Ubisoft Jan 2020 – Jan 2021 | San Francisco, California, United States • Designed user interface screens for the live service guitar teaching software, Rocksmith. Utilized the Agile process in two-week design sprints to develop features for the game. • Adjust and optimize designs to work on both desktop PC and television, considering both keyboard/mouse and controller inputs. • Worked closely with UI leads to develop game design concepts, end of song results flow, player card, practice recommendations, and song list visuals. • Prepare pixel perfect specs to hand off final screens to the software development team. ### Designer @ Ubisoft Jan 2019 – Jan 2020 | San Francisco, California, United States • Assist Art Directors in the creation of design assets for Immortals Fenyx Rising, Hyper Scape, Rainbow Six Siege, and other unannounced titles. • Explore multiple design styles to gain alignment on visual tones for UI and brand elements. • Created in-game event graphics, logos, icons, and event artwork for Rainbow Six Siege, Operation Void Edge. ### Associate Art Director @ NEXON M Jan 2017 – Jan 2019 • Promoted to support live services of the game DomiNations. Created in-game event graphics, icons, logos, and user acquisition videos to support player engagement. • Provided creative direction to external vendors and present concepts to internal teams. • Designed mobile responsive user interface for the Nexon blog and nexonm.com. Maintained visual site updates for game specific pages. • Achieved 9.2% increase in app install rate (Durango) and 5% increase (DomiNations) through designs created for App Store optimization. • Attained 20x increase from the baseline in app install rate from User Acquisition videos created for Durango. ### Senior Visual Designer @ NEXON M Jan 2016 – Jan 2017 • Design marketing assets including brand identity, app store screenshots, icons, user acquisition ads, community, events, and swag for titles including Titanfall, HIT, and DomiNations. ### Associate Art Director @ Electronic Arts (EA) Jan 2015 – Jan 2016 • Promoted to create and enforce brand style guides used across user interface and visual design for top video game titles including Battlefield, Star Wars Battlefront, and Titanfall. • Led and managed a team of designers in the creation of digital marketing initiatives including interactive banner ads, engagement emails, cinemagraphs, and e-commerce assets from initial concept through completion. • Assigned designers for site mockups, wireframes and graphics for ea.com, swtor.com, and battlefield.com. ### Senior Visual Designer @ Electronic Arts (EA) Jan 2010 – Jan 2015 • UI/UX design for web-based HR business applications including the corporate jobs site and corporate intranet resulting in 5x increase in viewership. • Created personas, wireframes, sitemaps, user flows, paper prototypes and visual design of icons, UI, and widgets. • Built an onboarding new hire tool used across all EA global locations to increase visibility of employee development programs. • Developed early wireframes and prototypes for the Origin digital distribution platform on console devices. • Collaborated with programmers and engineers to improve and execute design solutions. ### Visual Designer @ Electronic Arts (EA) Jan 2001 – Jan 2010 • Visual design for game landing pages through Zazzle.com and various other partnerships. • Design of a wide range of marketing materials, including executive presentations, retail signage, reviewer guides, logos, event graphics, t-shirts, and Human Resources collateral. ## Education ### BS in Graphic Design San José State University ### UX Design General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/christopher-held - Portfolio: https://www.chrisheld.com - Portfolio: https://www.chrisheld.design --- Source: https://flows.cv/christopherheld JSON Resume: https://flows.cv/christopherheld/resume.json Last updated: 2026-04-13