• Led UX strategy and end‑to‑end product design for digital banking platforms serving small business and consumer customers.
• Redesigned onboarding, ACH, and payment workflows, increasing small business product adoption by 35%.
• Simplified core banking tasks and information architecture, reducing task completion time by ~25%.
• Built a scalable Figma design system, accelerating feature delivery by 30%+ and reducing design‑engineering rework by 40%.
• Partnered with product and engineering leadership to define UX strategy across multiple banking initiatives.
• Mentored designers and established UX standards across cross‑functional product teams.
• Improved accessibility compliance to WCAG 2.1 AA, reducing audit issues and post‑release fixes.