• Leading UX/UI design for mobile and desktop real estate platforms.

• Mapping user workflows to streamline renter and agent experiences.

• Designing interactive prototypes with motion and animation for clarity and engagement.

• Collaborating with product and engineering to test and refine designs.

Specializing in creating simple, user-centric, and elegant

products that solve complex problems for Saas, B2b, B2c, and more...

• Led UX design for AI-driven vignettes, ensuring WCAG/W3C compliance and aligning interaction patterns with Gartner Magic Quadrant criteria.

• Oversaw end-to-end design execution from vision through delivery while maintaining Workday design standards.

• Collaborated with PMMs, offshore teams, and designers to build scenario-based Figma prototypes showcasing AI decision-support capabilities.

• Mentored junior designers on scalable design standards.

• Spearheaded research and design efforts to enhance product-market fit and hardware innovation, delivering task flows, wireframes, and prototypes using Figma and FigJam.

• Collaborated cross-functionally to refine designs, improve time-to-market, and ensure

quality, while maintaining a comprehensive Figma design system and style guide.

• Conducted user research and testing to inform strategy and validate designs, reducing

development risks and enhancing outcomes.

Led design, strategy, and research for Pure Estimate which is the future vision of the organization to easily migrate prospects and existing customers from an ownership based to a subscription based model.

Contributed to Pure 1 Manage, Pure Intelligence, and overseas design teams to ensure design consistency and alignment.

Worked cross-functionally with SMEs, PMs, AMs, Devs, and Major Stakeholders to align vision, design, and development to deliver customer and business end goals.