Unified customer data to enhance brand understanding of their audience.

Delivered personalized experiences that drive smarter eCommerce business decisions.

Inspired career switchers by sharing insights and experiences from the design industry.

Fostered a supportive mentorship environment on ADPList, connecting design professionals for collaborative learning.

Re-imaged products and vision to recreate and launch customer payments transactions portals

Developed, and maintained Gravity’s first Design System using Atomic Design principles

Developed adaptive color system for use on all products and websites to meet WCAG for contrast ratios across the color spectrum

Architect information, personas, and user flows, wireframes, and UI design for multiple products and websites, including Gravity’s customer payments Dashboard, increasing usage of product multi-fold over the replaced system

Implemented design style CSS working directly in React JS side by side with engineers

Designed virtual terminal to accept payments in Dashboard

Designed POS software for windows-based hardware (not launched)

Oversaw design direction for website redux

Reignited branding of existing under-utilized brand assets; including design language, typography, and company imagery.

Relaunched company website on custom WordPress CMS build including custom theme architecture

Created brand logo's, icons, and branding marks used for internal and external products

Launched & developed a small eCommerce site

Oversaw production facilitation of marketing materials and online vendors for web services and hosting

Audio production for company events and community fundraisers