# Christoph Reichert > Creative Lead | Brand, Products & Systems | AI Workflows Location: San Francisco Bay Area, United States Profile: https://flows.cv/christophreichert I’m a multidisciplinary Digital Experience Designer with 13+ years of experience shaping digital products, scaling design systems, and crafting experiences that connect brand and utility. Born and raised in Germany, I began my career in Berlin working with top agencies like MetaDesign, Edenspiekermann, MUTABOR, and Deloitte Digital. I helped build digital systems and brand identities for global names like Volkswagen, Miele, RIMOWA, and Northern Trust—where precision, trust, and clarity were non-negotiable. Since moving to the U.S., I’ve led design at early-stage startups and helped companies like Fisker and Greenlane scale their digital experiences from the ground up—across web, mobile, and product ecosystems. Most recently, I served as Design Director at Instrument, leading both product and campaign work for McAfee, Microsoft, and WWF. I thrive at the intersection of brand and product. My sweet spot is where complex systems meet elegant UX—and where strategic design thinking drives real product momentum. I work closely with product, engineering, and brand teams to bring clarity, speed, and cohesion to fast-moving environments. — Website: https://www.christoph-reichert.com/ ## Work Experience ### Product Designer, Safety @ Samsara Jan 2025 – Present | San Francisco Bay Area Product Designer on Safety — video retrieval, AI video search, and AI-augmented design workflows. • Designing video retrieval UX and AI-powered video search for Samsara’s safety products; partnering with PM and Engineering from discovery through ship. • Running weekly design crits within Safety and presenting work to design leadership on a regular cadence. • Leading cross-team design collaboration (Platform, Help, others) and mentoring designers on AI-augmented workflows to speed prototyping and reduce handoff friction. • Prototyping in code (Cursor, dev environments) and using GitHub/Sandboxes to move from Figma to working prototypes for faster iteration and stakeholder alignment. • Applying a second-brain / structured note-taking practice (Obsidian, personal OS) to keep context, decisions, and learnings organized across complex product areas. ### Independent Product & Brand Designer @ Peckish Minds Jan 2025 – Jan 2025 | San Francisco Bay Area · Freelance / Remote Supporting startups and growth-stage teams on brand-product systems, UX workflows, and AI‑augmented design ops. • Chalkboard (daily fantasy sports): Contract role in the Growth pod. Improving onboarding, retention, and KYC flows; refining first-time deposit experience; and developing the new referral program. Partnering across pods to reduce silos and strengthen system coherence. Early feedback highlighted that my handoff approach improved clarity and became a reference point for design quality. • Greenlane (fuel-card fintech): Brand work, design system buildout, and UX improvements for onboarding and fuel purchase flows • Ancestry: Short-term advisory — collaborated on early explorations of AI-first UI and onboarding logic Currently open to full-time opportunities focused on product design leadership, systems thinking, and cross-functional collaboration. ### Design Director @ Instrument Jan 2024 – Jan 2025 | Portland, Oregon, United States • Delivered a high-visibility campaign for Microsoft and led asset production for a generative AI rollout, contributing to expanded client partnerships • Designed retention-focused onboarding and subscription flows for McAfee’s consumer security platform • Led cross-functional website redesign for World Wildlife Fund, coordinating closely with dev and client teams • Explored AI tooling to accelerate UX workflows and prototype generation, contributing to internal design ops improvements ### Design Director @ Instrument Jan 2024 – Jan 2024 | Portland, Oregon, United States Tasks: Website implementation, design system, VQA, design mentoring ### Digital Product Design Lead @ Fisker Jan 2023 – Jan 2024 | United States • Led a team of 4 UX/UI designers to redefine Fisker’s web and app platforms, supporting a shift to a dealership model. • Strong stakeholder engagement with product and engineering teams to integrate UX/UI designs, enhancing release cadence and team collaboration. • Optimized our workflow, Figma structure and design system for improved accessibility and efficiency, easing new designer onboarding and boosting scalability. • Aligned design efforts with business goals, driving increased sales and customer satisfaction. ### Associate Design Director @ Instrument Jan 2023 – Jan 2023 | Portland, Oregon, United States • Leading the digital brand experience design for a recruitment campaign • Introducing brand vision ideas to the client through the project ### Product & Brand Design Lead @ Greenlane Jan 2022 – Jan 2023 • Led the design vision, crafted a brand-product experience outperforming competitors. • Conducted UX research, encompassing user interviews, persona development, and competitive analysis, to empower data-driven design decisions. • Established a design system, facilitating swift implementation of changes while preserving design consistency. • Worked within a Scrum environment, enabling rapid integration of user feedback. • Collaborated cross-functionally with product, engineering, and marketing to deliver cohesive product and brand design, accelerating user credibility for our startup. • Created and introduced two user-centered apps for Android and iOS platforms. • Leveraged AI image generation to create social media content, resulting in cost savings and improved content quality. ### Founder & Creative Director @ Peckish Minds Jan 2011 – Jan 2022 | Berlin und Umgebung, Deutschland Led branding, UX, and digital system design across startups and top-tier agencies—owning research, design strategy, and dev handoff for high-visibility clients across industries. Built a reputation as a go-to designer for systems-driven UX and brand–product integration—trusted by global agencies and startups alike. • Delivered brand and product systems for Volkswagen, Miele, RIMOWA, EnBW, and Northern Trust. • Trusted by leading agencies including MetaDesign, Edenspiekermann, Deloitte Digital, and MUTABOR. • Built reusable design libraries, component systems, and brand-to-product translations at scale. • Led UX strategy and design execution for early-stage startups across fintech, mobility, and B2B SaaS. • Acted as embedded design partner or solo product designer, flexing from concept to delivery. Awards Red Dot Design Award, German Brand Award (x2), Charge Energy Branding Award ### Senior UX/UI Designer @ MUTABOR Design GmbH Jan 2021 – Jan 2022 | Remote • Delivered a Figma design library and website UI for EnBW’s new brand appearance. • Created a components library in a team of 4 for a website relaunch of a global corporate specialized in food machinery. ### Design Director @ Edenspiekermann Jan 2021 – Jan 2021 | Los Angeles, California, United States • Initiated and spearheaded the implementation of a design library for Northern Trust's wealth management branch, enhancing productivity and ensuring design consistency. • Oversaw and mentored a team of two junior designers, fostering their professional growth and skill development. • Developed compelling brand identities and digital touchpoints for client pitches, driving engagement and winning new business. ### Design Director @ MetaDesign Jan 2016 – Jan 2021 | Berlin, Germany • Pitch specialist for systemizing brand ideas into scalable design systems. • Evolved brands like Miele, Volkswagen, RIMOWA, E.ON. • Wrote brand styleguides mostly focussing on brand design systems. ### Senior Designer @ MetaDesign Jan 2017 – Jan 2017 | Berlin und Umgebung, Deutschland Branding for a company with mainly digital touchpoints. ### Senior Designer @ MetaDesign Jan 2016 – Jan 2017 | Berlin Pitches and brand development for E.ON, Miele & VW ### Brand Experience Designer @ Deloitte Digital Jan 2020 – Jan 2020 | Los Angeles Metropolitan Area • Managed a team of 3 designers, providing feedback and creative direction. • Implemented strategic experience design based on user research. ### Brand Experience Designer @ Sapera Jan 2020 – Jan 2020 | Berlin, Germany • Creating the Sapera brand within an awesome team • Translating the brand into digital applications • Designing and implementing Sapera’s interims website in Webflow (as of Sep 8th still online) ## Education ### Diploma in Communincation Design University of Applied Sciences Darmstadt / Faculty of Design Jan 2004 – Jan 2010 ### Design and Visual Communications in General University of Portsmouth Jan 2007 – Jan 2008 ## Contact & Social - LinkedIn: https://www.linkedin.com/in/christophreichert - Website: https://www.christoph-reichert.com/ --- Source: https://flows.cv/christophreichert JSON Resume: https://flows.cv/christophreichert/resume.json Last updated: 2026-04-07