Improved user satisfaction for a leading global tech company by designing screens for 3 mobile and web applications, conducting over a dozen focus groups and usability tests, and facilitating multiple Design Sprints with stakeholders

Increased user engagement for a tech innovation company by creating voice and chat-based interfaces for an interactive virtual assistant using advanced AI, AR, and 3D technologies as a mobile app solution

Enhanced data research efficiency for a strategy & growth company by designing a high-fidelity prototype for a GenAI research assistant, facilitating data research and exploration on internal servers

Boosted accessibility and user experience for a mortgage technology provider by designing and improving user interfaces, addressing accessibility issues, and ensuring an intuitive, user-friendly experience across various platforms

Boosted loyalty program engagement through the timely launch of the loyalty program both online and in-store. This was achieved by participating in weekly alignment meetings to maintain adherence to UX guidelines and best practices

Enhanced user interaction on swarovski.com by collaborating with the Head of Analytics to set up and monitor dozens of A/B tests in Google Optimize, Google Analytics, and Fullstory. Additionally, proposed data-informed design solutions which contributed to this improvement

Enhanced team efficiency by introducing agile frameworks within the User Experience team, enabling prioritization of epics and stories for the first time, and conducting “design thinking” workshops with stakeholders

Improved design workflow by contributing to a pattern design library in Figma, linking interactive components across web product designs in preparation for the new brand identity launched in February 2021, ensuring consistency

Contributed to design of the "My Account" area on swarovski.com and developing interactive web layouts using Figma and Adobe XD

Enhanced site accessibility by ensuring ADA compliance and successfully integrating an accessibility solution on swarovski.com

Achieved a user-friendly and innovative solution for a new wireless system management software by guiding the team in designing and prototyping using Axure RP and Sketch design programs

Ensured design consistency across various user interfaces by contributing to a design system library, which included a comprehensive set of reusable UI elements like buttons, forms, icons, typography styles, and layout grids

Enhanced project efficiency by managing and prioritizing epics and stories using agile methodologies, and achieving certification as a Certified ScrumMaster®

Improved client satisfaction by consulting on and enhancing their online content strategy, leading to more effective and engaging digital experiences

Enhanced user feedback by conducting cost-effective user testing methods such as guerilla testing, A/B testing, and user surveys

Validated product assumptions by collaborating with the Head of UX to identify and validate assumptions for tutti.ch products, including the sleek iOS app for payment and delivery

Developed detailed customer personas and journey maps by aggregating data from user testing and market research

Contributed to design consistency by delivering style guides and foundation principles for web designs, and building a design system library for shared web, Android, and iOS assets

Streamlined digital asset management by efficiently managing digital assets for the website using Adobe CQ web CMS