# Christy Blum > Sr. UX & Product Designer | Design Lead Location: San Francisco, California, United States Profile: https://flows.cv/christyblum Hi, I'm a Senior UX & Product Designer with 12+ years of experience ## Work Experience ### UX Design Specialist + Product Designer @ Accenture Jan 2021 – Jan 2025 | San Francisco, California, United States • Empowered companies to embrace new technologies by showcasing Accenture Liquid Studios' capabilities, part of the San Francisco Innovation Hub, resulting in faster prototyping and software delivery through collaboration on innovative initiatives • Improved user satisfaction for a leading global tech company by designing screens for 3 mobile and web applications, conducting over a dozen focus groups and usability tests, and facilitating multiple Design Sprints with stakeholders • Increased user engagement for a tech innovation company by creating voice and chat-based interfaces for an interactive virtual assistant using advanced AI, AR, and 3D technologies as a mobile app solution • Enhanced data research efficiency for a strategy & growth company by designing a high-fidelity prototype for a GenAI research assistant, facilitating data research and exploration on internal servers • Boosted accessibility and user experience for a mortgage technology provider by designing and improving user interfaces, addressing accessibility issues, and ensuring an intuitive, user-friendly experience across various platforms ### User Experience Manager + Designer @ SWAROVSKI Jan 2018 – Jan 2021 | Zürich Area, Switzerland • Quadrupled sign-up rates for the "Swarovski Club" loyalty program by designing and A/B testing various design variants and trigger rules for a call-to-action pop-up on swarovski.com, overseeing user experience efforts across multiple teams • Boosted loyalty program engagement through the timely launch of the loyalty program both online and in-store. This was achieved by participating in weekly alignment meetings to maintain adherence to UX guidelines and best practices • Enhanced user interaction on swarovski.com by collaborating with the Head of Analytics to set up and monitor dozens of A/B tests in Google Optimize, Google Analytics, and Fullstory. Additionally, proposed data-informed design solutions which contributed to this improvement • Enhanced team efficiency by introducing agile frameworks within the User Experience team, enabling prioritization of epics and stories for the first time, and conducting “design thinking” workshops with stakeholders • Improved design workflow by contributing to a pattern design library in Figma, linking interactive components across web product designs in preparation for the new brand identity launched in February 2021, ensuring consistency • Contributed to design of the "My Account" area on swarovski.com and developing interactive web layouts using Figma and Adobe XD • Enhanced site accessibility by ensuring ADA compliance and successfully integrating an accessibility solution on swarovski.com ### Senior Designer + Project Manager @ Futureworks AG Jan 2017 – Jan 2018 | Zürich Area, Switzerland • Successfully led a design and research team for a reputable brand in the audio industry, resulting in the completion of high-quality designs • Achieved a user-friendly and innovative solution for a new wireless system management software by guiding the team in designing and prototyping using Axure RP and Sketch design programs • Ensured design consistency across various user interfaces by contributing to a design system library, which included a comprehensive set of reusable UI elements like buttons, forms, icons, typography styles, and layout grids • Enhanced project efficiency by managing and prioritizing epics and stories using agile methodologies, and achieving certification as a Certified ScrumMaster® • Improved client satisfaction by consulting on and enhancing their online content strategy, leading to more effective and engaging digital experiences ### UX + Product Designer @ tutti.ch Jan 2015 – Jan 2017 | Zürich Area, Switzerland • Ensured visual consistency across tutti.ch, a leading Swiss online marketplace for secondhand items, by redesigning UI components for web, Android, and iOS in a design system library Improved user insights by coordinating qualitative and quantitative research, including focus groups, card sorting, and usability testing with an external agency • Enhanced user feedback by conducting cost-effective user testing methods such as guerilla testing, A/B testing, and user surveys • Validated product assumptions by collaborating with the Head of UX to identify and validate assumptions for tutti.ch products, including the sleek iOS app for payment and delivery • Developed detailed customer personas and journey maps by aggregating data from user testing and market research ### Web + Product Designer @ Swisscom Jan 2012 – Jan 2015 | Zurich, Switzerland • Achieved over one million downloads by collaborating with UX designers, marketers, and engineers to launch the free calling and messaging app Swisscom iO for Android and iOS in June 2013 • Contributed to design consistency by delivering style guides and foundation principles for web designs, and building a design system library for shared web, Android, and iOS assets • Streamlined digital asset management by efficiently managing digital assets for the website using Adobe CQ web CMS ### Social Media Marketer – Jobzippers @ HR Matching AG Jan 2011 – Jan 2012 | Basel Area, Switzerland • Joined a start-up company that provides a unique network for students, graduates and alumni to be matched with companies in Switzerland and Europe • Stimulated brand awareness through social media and on-campus marketing activities at Fachhochschule Nordwestschweiz (FHNW) in Basel • Organized presentation materials for keynote speakers and set up livestreaming at FHNW campuses for the Jobzippers Social Speakers Series (JSSS), featuring young leaders from NGOs, international organizations and social businesses ### Web + UI Designer @ WORD: Isla Vista Arts & Culture Magazine Jan 2010 – Jan 2010 | Santa Barbara, California • Worked as a layout designer and web developer at a student-run quarterly magazine with cutting-edge, experimental stories about Isla Vista city culture at the University of California, Santa Barbara (UCSB) • Submitted stories and vector-based artwork for the Winter and Spring 2010 issues • Helped design and code the magazine’s official website using HTML and CSS and created a digital archive online for past print issues ### Computer Consultant @ Instructional Computing Jan 2009 – Jan 2010 | Santa Barbara, California • Instructed and supervised students in computing labs at the University of California, Santa Barbara. • Delivered workshops in HTML, Adobe Photoshop, Illustrator, and InDesign. • Received the Cooper, Doroliat, and Heisman Award (March 2010), Consultant of the Year (June 2010), and Workshop Award (June 2010). ### UX + Market Research Assistant @ Focusone Marketing Integration Inc Jan 2006 – Jan 2006 | Walnut Creek, California • Provided management assistance and teen market research to help launch an instant messaging and location-based handheld device for the company’s client, Vasona Labs. • Scouted participants for product focus groups and helped conduct a homogeneous group of teenagers in order to learn about their needs, attitudes and habits while using the product. • Tested a variety of comparable products on the market (such as the Zipit Wireless Instant Messenger) and provided the client with valuable user feedback. ## Education ### Bachelors in Art (Digital Media), Education & Applied Psychology UC Santa Barbara Jan 2006 – Jan 2010 ### Master of Arts in Design University of Applied Sciences and Arts Northwestern Switzerland FHNW Jan 2010 – Jan 2012 ### Study Abroad in Graphic Design Istituto Lorenzo de'​ Medici Jan 2008 – Jan 2008 ### Art Digital Media Diablo Valley College Jan 2007 – Jan 2007 ## Contact & Social - LinkedIn: https://linkedin.com/in/cecblum --- Source: https://flows.cv/christyblum JSON Resume: https://flows.cv/christyblum/resume.json Last updated: 2026-03-25