Shaped by the kinetic energy of California coastal culture, I bring a blend of creativity and technical drive to the things I do. My career began in developing data-driven growth strategies in fashion marketing, but I have since pivoted to software engineering at the intersection of finance and technology.
Provided in-house data lake solution as a premium offering for enterprise clients seeking storage and retrieval for portfolio analytic data
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Developed Spring Boot microservices to expose data through multiple avenues including Snowflake, RESTful API
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Designed OpenAPI compliant specs and services for data retrieval and worked with governance to shape policies as an early adopter of an internal unified API
Ecommerce Management: Worked with UI/UX designers and dev team to build a custom Shopify store optimized for reduced bounce rates, SEO, and an omnichannel user experience. Monitored wireframe production and approved builds for deployment.
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Digital Strategy: Created data-driven strategies to improve web sales and acquisition, resulting in a 30% YOY increase in revenue and 27% growth in traffic. Oversaw end-to-end execution of all D2C efforts including planning, testing, reporting.
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Email Marketing & Organic Social: Created campaigns, conducted A/B testing, and implemented automated flows for customer re-engagement. Brand-building efforts on organic social resulted in a 165% Instagram follower increase.
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Campaign Management: Managed annual campaign planning and end-to-end execution for all B2B marketing efforts, including new product launches, newsletter roll-out, promotional schedule, brand partnerships, and paid social strategy.
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Branding & Content Production: Oversaw all branding efforts, customer research, budgeting, and production of ecommerce collateral. Monitored production of all branded content for organic and paid social, marketing campaigns, copy, and artwork.
Ecommerce Support: Conducted quarterly execution of key product launches including relevant product syncing and tagging, copy creation, collection merchandising.
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Paid Advertising: Implemented ads on Facebook and conducted keyword bidding on Google Adwords. Monitored spend and built custom audiences to support acquisition and revenue goals.
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Content Production: Created and edited all relevant copy and graphic assets used for organic and paid social, newsletters, and seasonal campaigns.
