# Christy Chen > Senior Software Engineer @ Bloomberg LP, former Marketing & Ecommerce Strategist Location: San Francisco Bay Area, United States Profile: https://flows.cv/christychen1 Shaped by the kinetic energy of California coastal culture, I bring a blend of creativity and technical drive to the things I do. My career began in developing data-driven growth strategies in fashion marketing, but I have since pivoted to software engineering at the intersection of finance and technology. Today, my specialty is building scalable data ingestion and retrieval pipelines that support analytics, decision-making, and forecasting for key financial players. Drawing on my background in user-centric strategy, I create robust systems so that clients can turn complex data into actionable insight. ## Work Experience ### Senior Software Engineer, Buy-Side PORT Enterprise Data Lake @ Bloomberg Jan 2022 – Present | San Francisco, California, United States • Provided in-house data lake solution as a premium offering for enterprise clients seeking storage and retrieval for portfolio analytic data • Developed Spring Boot microservices to expose data through multiple avenues including Snowflake, RESTful API • Designed OpenAPI compliant specs and services for data retrieval and worked with governance to shape policies as an early adopter of an internal unified API ### Bloomberg Pan-Asian Community (BPAC) Lead @ Bloomberg Jan 2023 – Present | San Francisco, California, United States • Community lead for Bloomberg's Pan-Asian Community in San Francisco • Organized and budgeted cultural awareness, career building, mentorship events spanning multiple SF offices • Cross-collaborated with internal stakeholders of other regional D&I communities to drive community impact ### Manager, Marketing & Ecommerce @ life/after/denim Jan 2017 – Jan 2020 | Los Angeles, California, United States • Ecommerce Management: Worked with UI/UX designers and dev team to build a custom Shopify store optimized for reduced bounce rates, SEO, and an omnichannel user experience. Monitored wireframe production and approved builds for deployment. • Digital Strategy: Created data-driven strategies to improve web sales and acquisition, resulting in a 30% YOY increase in revenue and 27% growth in traffic. Oversaw end-to-end execution of all D2C efforts including planning, testing, reporting. • Email Marketing & Organic Social: Created campaigns, conducted A/B testing, and implemented automated flows for customer re-engagement. Brand-building efforts on organic social resulted in a 165% Instagram follower increase. • Campaign Management: Managed annual campaign planning and end-to-end execution for all B2B marketing efforts, including new product launches, newsletter roll-out, promotional schedule, brand partnerships, and paid social strategy. • Branding & Content Production: Oversaw all branding efforts, customer research, budgeting, and production of ecommerce collateral. Monitored production of all branded content for organic and paid social, marketing campaigns, copy, and artwork. ### Marketing Associate @ life/after/denim Jan 2016 – Jan 2017 | Los Angeles, California, United States • Ecommerce Support: Conducted quarterly execution of key product launches including relevant product syncing and tagging, copy creation, collection merchandising. • Paid Advertising: Implemented ads on Facebook and conducted keyword bidding on Google Adwords. Monitored spend and built custom audiences to support acquisition and revenue goals. • Content Production: Created and edited all relevant copy and graphic assets used for organic and paid social, newsletters, and seasonal campaigns. ## Education ### Bachelor's degree in Political Science UCLA ### Hunter College ## Contact & Social - LinkedIn: https://linkedin.com/in/christywchen --- Source: https://flows.cv/christychen1 JSON Resume: https://flows.cv/christychen1/resume.json Last updated: 2026-03-29