– Creatively directed the Uswitch rebrand with VentureThree, shaping brand expression across digital touchpoints.
– Spun up and led a cross-functional team to deliver the rebrand across product and engineering.
– Redesigned the Energy landing page, increasing conversion by 12% — generating an additional £2.4m in revenue.
– Built and scaled a multi-brand Design System in Figma and React, now used by 50+ projects across the business.
– Founded a Design Ops team to streamline tools, assets, and research, enabling 200+ employees to benefit from Figma and the system.
– Ran workshops and training to upskill designers in Design Systems, Figma, and web development.
– Organised a surf retreat to foster team bonding and design knowledge sharing.
