# Chris Underdown > Head of Product Design at Motorway Location: London, England, United Kingdom Profile: https://flows.cv/chrisunderdown ## Work Experience ### Head of Product Design @ Motorway Jan 2025 – Present ### Principal Product Designer @ Motorway Jan 2023 – Present | London, England, United Kingdom ### Lead Designer @ Motorway Jan 2021 – Jan 2023 | London, England, United Kingdom ### Senior Product Designer @ Uswitch.com Jan 2019 – Jan 2021 | London, United Kingdom – Creatively directed the Uswitch rebrand with VentureThree, shaping brand expression across digital touchpoints. – Spun up and led a cross-functional team to deliver the rebrand across product and engineering. – Redesigned the Energy landing page, increasing conversion by 12% — generating an additional £2.4m in revenue. – Built and scaled a multi-brand Design System in Figma and React, now used by 50+ projects across the business. – Founded a Design Ops team to streamline tools, assets, and research, enabling 200+ employees to benefit from Figma and the system. – Ran workshops and training to upskill designers in Design Systems, Figma, and web development. – Organised a surf retreat to foster team bonding and design knowledge sharing. ### Co-Founder @ Code & Wander Jan 2016 – Jan 2019 | London, United Kingdom We are a straight-talking digital product studio based in London. We combine great design and software development to accelerate startups and brands. Clients include COPA90, P&O Ferries, Publicis, Starcom Media Group and The Behavioural Insights Team. ### Product Designer @ Rebel Minds Jan 2015 – Jan 2016 Responsible for the conceptualisation and design of internal user interfaces, applications and consumer-facing websites for global brands and funky startups. I was required to apply strategic thinking to design and deliver innovative end-to-end user experiences that optimize among user needs, business goals, and technological realities across web & mobile platforms. ### Co-Founder @ Choosic Jan 2013 – Jan 2015 Choosic is a mobile application that aims to make discovering new music easier, by delivering personalised recommendations through a smart and intuitive user interface. By simplifying music discovery from a multi-step process down to one swipe we hope to make discovering new music fast, effortless, and more accessible. Our core mission is to engage people with new music and simultaneously help emerging artists gain exposure through our unique distribution channel dedicated exclusively to quality new music. ## Education ### BA Art Practice Goldsmiths, University of London ### Bachelor of Arts (BA) in Music & Sonic Media London South Bank University ### Foundation Degree in Art & Design University for the Creative Arts ### Herne Bay High School ## Contact & Social - LinkedIn: https://linkedin.com/in/chrisunderdown - Portfolio: https://chrisunderdown.com - Portfolio: https://codeandwander.com --- Source: https://flows.cv/chrisunderdown JSON Resume: https://flows.cv/chrisunderdown/resume.json Last updated: 2026-03-31