Design Principal / Product, Visual, Design Systems, Creative Technology
2x Emmy-nominated, award-winning senior design leader with 20+ years scaling high-performing design teams and delivering products people love. Proven track record working with industry-leading brands (Roblox, Facebook, Starbucks, Google) and growing companies to $30M+ in exits.
Developing design systems and AI-powered features for time tracking, scheduling, and payroll software used by millions of employees, business owners, and managers.
Offering product design consulting for startups and product development teams, I partner directly with founders and executive teams to crystallize product vision, design strategy, and execution roadmaps during high-ambiguity phases.
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$100k raise achieved for one solo founder in 8 weeks with a new brand & working product prototype
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Delivered a comprehensive redesign of a company's customer onboarding (with design system) in 12 weeks
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Launched Fractional Design Leadership for companies who just need design covered
Embedded within the Avatar Auto-Setup team filling in for a designer on parental leave, I designed new publishing flows for avatar bundles and accessories, addressing usability gaps for both novice and professional creators. I also contributed design to new animation tooling in Roblox Studio.
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Led exploratory and evaluative research using high-fidelity Figma prototypes to uncover creator mental models, pain points, and adoption barriers
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Collaborated with product managers and engineers to balance platform constraints, creator needs, and long-term ecosystem health
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Improved creator comprehension and confidence during asset publishing, reducing setup friction and supporting healthier marketplace participation
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Designed around an upcoming design system launch, providing feedback to the Foundation team on UI needs
Led design for a licensed digital collectible marketplace partnering with MLB, DC Comics, Stranger Things, NASCAR, supporting all areas: marketing, growth, onboarding, user education, gaming, user safety, transactions.
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Designed and built a custom interactive comic book reader using open standards, adding interactive features like x-ray mode, jump-to-panel reading, and pop-up factoids
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Designed e-commerce features supporting transactional, onboarding, trust & safety, digital+physical products
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Led design strategy, branding, and prototyping for a token generation event marketing initiative
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Crafted cohesive design vision tailored to the company’s product launches and roadmap
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Developed a design system in Figma and later in Storybook (React) to properly codify design principles, tokens, components, and interaction patterns
Founded and led a Web3-native creative studio focused on original IP, media production, digital products, and fan experiences. Owned product for all blockchain-connected experiences, on-chain assets, and community programs.
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Bootstrapped to $2.6M in revenue in six months, reaching 4,000+ users
Formed a multidisciplinary team of designers, engineers, and artists, establishing production pipelines, quality standards, and creative direction
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Led creation of Woodies, an original entertainment IP spanning 2D collectibles, 3D avatars, interactive web experiences, and physical products
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Planted 1 million trees in sub-Saharan Africa, reaching a shared community goal
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Executive produced an animated short film (Woodies: Origin) screened at a major international film festival
