• Collaborated with product managers and engineering teams across departments to understand complex business challenges and technical constraints, translating them into simple, client-centered UX solutions.

• Partnered closely with developers to resolve design trade-offs and address implementation issues.

• Designed intuitive, seamless interaction flows for diverse features and components, aligned with Cisco Webex’s branding.

• Regularly presented and demoed design concepts to validate ideas, gain leadership buy-in, and keep cross-functional teams aligned.

• Conducted usability testing to ensure designs met user needs and expectations.

• Analyzed product analytics to inform design decisions, validate assumptions, and optimize user experiences.

• Applied accessibility (A11y) best practices to ensure all features adhered to inclusive design principles.

• Collaborated with global teams across continents and time zones on multiple projects.

• Conducted 2-4 user interviews and research per week to identify our target users’ habits and needs.

• Collaborated directly with marketing colleagues to create graphic designs for every promotion material.

• Led UX and visual design initiatives across three products serving both B2B and B2C users.

• Collaborated closely with development teams to ensure technical feasibility and on-time delivery.

• Designed a new order-receiving app end-to-end, from workflow definition to high-fidelity UI.

• Contributed to seven feature developments: eCRM, coupon promotions, AI customer service, KOL social features, referral programs, flash sales, and security enhancements.

• Successfully launched five features within nine months.

• Defined the brand’s visual style, including typography, color palette, and design system.

• Conducted user research and competitive analysis to inform product decisions.

• Boosted user engagement through motion graphics, promotional assets, and a custom brand mascot I created.

• Collaborated directly with industrial design and interior design students to create a 2025 concept car for Citroen.

• Defined the personas, user journey, and workflows to create a mobile app for the smart controller of the car.

• Established the main visual style for the use interfaces.

• Created a motion graphic for the concept car’s demo reel.