• Drove brand design programs connected to company strategy and product roadmaps, including creation of our first set of brand guidelines to support consistency and cross-functional adoption.
• Developed and implemented the annual Brand team roadmap, ensuring alignment between brand initiatives and business priorities while maintaining clarity across teams.
• Built scalable design systems and documentation to ensure a cohesive and flexible brand experience as the company grows.
• Partnered with cross-functional Product and Communications teams to deliver high-impact brand creative supporting flagship products including ChatGPT, Sora, and Codex.
• Managed vendor and partner relationships to ensure design deliverables were completed on time, within budget, and in line with strategic goals.
