# Cielo D. > UX Leadership Location: San Francisco, California, United States Profile: https://flows.cv/cielo ## Work Experience ### Senior Staff UX Design Manager - Shorts Video Creation @ YouTube Jan 2024 – Present Leading a team of high-caliber designers dedicated to democratizing video production. By balancing core editing foundations with the latest advancements in Generative AI—leveraging state-of-the-art models like Nano Banana and Veo—we are streamlining creative workflows. My team remains at the frontier of AI research, continuously integrating emerging models to automate repetitive tasks and empower creators to generate high-fidelity assets with ease. ### UX Design Lead/Manager - YouTube Create Video Editor @ YouTube Jan 2022 – Jan 2024 Led the design team on the YouTube Create app - a mobile video editing app built from 0 to 1 that leverages AI and GenAI capabilities; launched the app on Android in 21 countries, making it YouTube’s first standalone app in 7 years. Spearheaded the effort to standardize and create Creation patterns and components across YouTube and Google. Working in close partnership with Shorts Creation team and Google Photos team. Featured on YouTube: https://blog.youtube/inside-youtube/meet-cielo-de-la-paz/ Business Insider feature: https://www.businessinsider.com/inside-youtube-create-editing-app-with-ux-lead-2024-3 ### Mobile Filmmaking Instructor @ Stanford University Jan 2017 – Present ### Principal Product Designer, Creators Design Team @ Meta Jan 2021 – Jan 2022 ### Senior Manager, User Experience Design - Experience Cloud @ Salesforce Jan 2019 – Jan 2022 ### Mobile Filmmaking Instructor @ CreativeLive Jan 2018 – Jan 2019 ### Head Of Design @ SmartShoot Jan 2017 – Jan 2019 | San Francisco Bay Area • Led the user experience design and strategy for SmartShoot - a platform that connects filmmakers and photographers with large brands (such as Amazon, Uber & Expedia) that have large scale recurring photo and video needs • Initiated an overhaul and redesign of the platform to better support the process between brands and creators • Educated and got buy-in from founders on an improved mobile experience that would not only have a positive impact on the user experience perspective but also on the business. • Collaborated with with product management, engineering, and business teams and remote creative design developer. ### Product Design Lead @ SEPHORA Jan 2015 – Jan 2017 | San Francisco Bay Area • Managed and led a small team of designers to design in-store digital retail experiences including augmented reality (AR) makeup application and in-store virtual try-on • Planned, budgeted and conducted user research in Sephora’s mock store labs and live in-store using prototypes • Guided the design team to develop best practices for Sephora’s Android and iOS application ### Head of Design / Founding Member @ Bluegraf Jan 2013 – Jan 2015 | San Francisco • Managed and led all aspects of user experience including design concepts and strategy
 • Developed storyboards, user flows, wireframes, mockups, prototypes to help team visualize new innovative features and to communicate detailed interactions • Conducted user research through interviews, field tests, and usability tests to gain insight on user behavior on the platform and to identify pain points
 • Created and established design process and style guides to streamline development process
 • Managed contractors and setting priorities for design projects and tracking timeline
 • Responsible for all marketing and promotion for Bluegraf, including investor presentations and demos ### User Experience Manager @ Hotwire Jan 2011 – Jan 2013 | San Francisco Bay Area • Set, defined and drove overall vision and UX strategy across Hotwire’s various car brands and channels, including Hotwire Car and CarRentals.com, international and mobile channels • Managed a small team of designers and fostered their longterm career development while also helping manage day-to-day tasks • Recruited new designers and managed hiring process for designers on the car team ### Senior User Experience Designer @ Ancestry.com Jan 2009 – Jan 2011 • Led the entire UX design for Mundia.com project - an Ancestry.com spinoff • Collaborated closely with product managers on requirements • Designed and created A/B tests • Designed the integration of third party apps such as Facebook and Flickr. • Created and maintained design pattern library • Conducted user research studies including ethnographic, usability, and user surveys ### Senior UX Designer @ Jaman Jan 2008 – Jan 2009 | San Mateo, California, United States Jaman was a streaming service that allowed users to discover, watch and share independent and world films online. Created user flows of complex licensing paths for purchast and rental of films. Designed wireframes and mockups for better film discovery and management of user’s library. ### Senior User Experience Designer @ Williams-Sonoma Jan 2004 – Jan 2008 • Worked with product managers on writing and gathering requirements • Created wireframes and user flows of the shopping and checkout paths • Led product requirement sessions with product management and IT • Conducted frequent in-depth user research - from focus groups, usability studies • Ambassador for promoting and educating others on best user experience practices • Created and managed overall usability research projects including staff, budget, location, and schedule • Managed UI contractors and third party vendors ### UX Designer @ Ecast Jan 2002 – Jan 2004 | San Francisco Bay Area ## Education ### University of California, Berkeley ## Contact & Social - LinkedIn: https://linkedin.com/in/cielodelapaz --- Source: https://flows.cv/cielo JSON Resume: https://flows.cv/cielo/resume.json Last updated: 2026-04-13