• Collaborated with the UX team to deliver an app concept, user flows, and initial UI designs based on user and market research, helping the company engage over 40 investor prospects.

• Led visual direction by creating a cohesive color palette, typography, and imagery, strengthening the brand’s appeal to investors.

• Designed user-centered learning environments and interactive tools for early childhood education (ages 2–5), applying Montessori philosophy and behavioral science.

• Trained and supervised staff on evidence-based instructional methods and developed curriculum frameworks with behavioral interventions for at-home use.

• Enabled the engineering team to build a vendor engagement dashboard by supporting product concept development through user and market research and UX design.

• Delivered high-fidelity wireframes and prototypes, leading UI design and development of the analytics module, guided by industry standards and competitor analysis.

• Collaborated with the User Research team to develop comprehensive research plans for evaluating the functionality, usability, user satisfaction, and engagement of CVS's point-of-sale system screens and the enrollment process for loyalty members.

• Delivered actionable user insights by monitoring in-depth interviews, collecting data via Qualtrics and Forms, and performing quantitative and qualitative analyses to generate comprehensive feedback reports.

• Delivered refined app concept and promoted brand consistency by collaborating with executive leadership and marketing, conducting user interviews, analyzing data, and researching best practices and market trends.

• Optimized dealership inventory management app by leading user research efforts, including in-depth interviews, A/B testing across multiple platforms, and preference surveys, while performing qualitative and quantitative data analysis to rank product features and drive design decisions.