# Cindy McElroy > UX Designer | User Research, Strategy & Product Thinking | Behavioral Science–Driven Design Location: San Francisco Bay Area, United States Profile: https://flows.cv/cindymcelroy I’m a UX Designer with a foundation in cognitive science, learning psychology, education, and user research, focused on creating intuitive, human-centered digital experiences. I bring a research-driven approach to design — combining qualitative and quantitative insights to inform product decisions and shape end-to-end experiences. Highlights: - Contributed to an investor-facing wellness app that engaged 40+ prospects - Conducted user research (qual + quant) to guide product strategy and design decisions - Designed user flows, UI concepts, and visual systems aligned with user and business goals My background in cognitive science principles, learning and developmental psychology, and human behavior helps me understand how people think, learn, and make decisions — and translate that into clear, effective product experiences. 📩 cindymcelroyp@gmail.com 💻 cindymcelroy.me ## Work Experience ### User Experience Designer - Wellness App Marketplace (Investor-Facing Product) @ Confidential Client Jan 2024 – Present | United States - Collaborated with the UX team to deliver an app concept, user flows, and initial UI designs based on user and market research, helping the company engage over 40 investor prospects. - Led visual direction by creating a cohesive color palette, typography, and imagery, strengthening the brand’s appeal to investors. ### Montessori Lead Teacher @ Montessori School of Novato Jan 2019 – Present | Novato, CA - Designed user-centered learning environments and interactive tools for early childhood education (ages 2–5), applying Montessori philosophy and behavioral science. - Trained and supervised staff on evidence-based instructional methods and developed curriculum frameworks with behavioral interventions for at-home use. ### User Designer - Communication engagement dashboard with API integration and real-time analytics @ Actionaly Jan 2024 – Jan 2024 | United States - Enabled the engineering team to build a vendor engagement dashboard by supporting product concept development through user and market research and UX design. - Delivered high-fidelity wireframes and prototypes, leading UI design and development of the analytics module, guided by industry standards and competitor analysis. ### Research Collaborator, Pin Pad Technology Project @ CVS Pharmacy Jan 2023 – Jan 2023 - Collaborated with the User Research team to develop comprehensive research plans for evaluating the functionality, usability, user satisfaction, and engagement of CVS's point-of-sale system screens and the enrollment process for loyalty members. - Delivered actionable user insights by monitoring in-depth interviews, collecting data via Qualtrics and Forms, and performing quantitative and qualitative analyses to generate comprehensive feedback reports. ### UX|UI @ MOTOR CITY BAJIO Jan 2022 – Jan 2023 | Mexico City Metropolitan Area - Delivered refined app concept and promoted brand consistency by collaborating with executive leadership and marketing, conducting user interviews, analyzing data, and researching best practices and market trends. - Optimized dealership inventory management app by leading user research efforts, including in-depth interviews, A/B testing across multiple platforms, and preference surveys, while performing qualitative and quantitative data analysis to rank product features and drive design decisions. ### Accessibility Audit Assistant @ Secretaria de Desarrollo Urbano y Obras Públicas del Estado de Queretaro Jan 2017 – Jan 2017 | Querétaro, Querétaro, Mexico - Worked in the Universal Accessibility City Department, auditing accessibility regulations of public building construction at Queretaro City. - Assisted with creating the Manual of Universal Accessibility presented to the Queretaro State Governor. ### On-call Freelance Interviewer @ BASSET Soluciones Jan 2017 – Jan 2017 | Querétaro, QUE - Applied at-home interviews to potential hiring prospects for different companies. - Created prospect profiles and reported essential information to HR. ### Teacher & Learning and Development Coordinator @ Clubex Club Educativo Extraescolar Jan 2012 – Jan 2015 | Privada Villa Corregidora, QUE - Developed programs for children aged 3-11 by assessing their developmental states and designing tailored plans to help them reach their next developmental milestone. - Created a test to evaluate children’s social, mental, and physical skills. - Developed learning tools and programs to align curricula across teachers to help children reach their best social, mental, and physical development. ✓ The use of these learning and evaluation tools led to a higher enrollment rate and the creation of the center's first Department for Product Design. - Designed and implemented professional development programs to help teachers deepen their understanding of child-centered teaching techniques and align instructional strategies to support each student’s learning better. ### Education Consultant @ usebeq Jan 2014 – Jan 2014 | Privada Villa Corregidora, QUE - Long-term substitute teacher covering 3 courses for over 500 students (7th-grade My community, 8th-grade History, and 9th-grade Civic Education). - Taught courses for the State’s Continuous Training System for principals and teachers in basic education (3 courses, multi-class). ### Speaker and Workshop Leader @ usebeq Jan 2014 – Jan 2014 | Querétaro, QUE - Spoke and led a workshop on cultural equity in educational settings at a government-sponsored conference on National Women's Day, Conference title "Cultural & Philosophical Reflections on Celebrating Women's Day." ### Teacher and Psychologist @ CEUQ Jan 2012 – Jan 2014 | Querétaro, QUE - Head of the School Psychology Department. Counselor for students, staff, and parents. ✓ Over 70 diverse cases resolved, involving various conflictual levels, including personal identity and conflictive cultural dynamics at the center. - Taught high school courses: Career & Education Planning, Educational Guidance, Psychology, Philosophy I, and Environmental Training. - Taught a university course (online): Organizational Psychology. - Collected continuous quantitative and qualitative user data from each course to support instructional decision-making. ### Speaker @ CEUQ Jan 2012 – Jan 2014 | Querétaro, QUE - Spoke at various conferences and led workshops to educate students in interpersonal and social skills. ### On-call Usability Test Facilitator @ EduCare Jan 2013 – Jan 2013 | Querétaro, QUE - Conducted on-call user testing of company products (learning tools and programs) with teenagers in a high school environment. - Reported essential data to the design team, including user feedback and possible solutions to user frictions. ### Speaker @ Universidad Autónoma de Querétaro Jan 2012 – Jan 2012 | Querétaro, QUE - Presented reflections and conclusions of the online course "How to Approach Students' Atypical & Conflictive Behaviors in the Classroom" at the VII Forum of Psychologists in Education at the Autonomous University of Queretaro. ### Lego Robotics Tutor @ The Robot Center Jan 2012 – Jan 2012 | Querétaro, QUE - Taught children in a robotics summer course the basics of programming and building robots using LEGO's Mindstorm and WeDo kits. Students worked together to build and program robots for recreation and competitions with other teams. ### Instructor @ Fundación Educación Superior-Empresa Jan 2011 – Jan 2012 | Querétaro, QUE - Created a company through a sponsored federal government program, teaching kids the entrepreneurial principles. ✓ The company was ranked among the top 10 and was awarded the opportunity to present the project at the National First Symposium of My First Company. ### Curriculum Developer @ Universidad Autónoma de Querétaro Jan 2011 – Jan 2012 | Querétaro, QUE - Developed a single course for teachers in the Mexican Continuing Education and License Renewal Program for preschool and elementary school teachers. - Designed and managed the course and certification lifecycle, including curriculum design, online platform integration, continual user experience, feedback statistics collection, continuous improvement programs, and administration of official certifications. ### Educational Mentor and School Psychologist @ San Luis Montañez, Preschool. Jan 2011 – Jan 2011 | Querétaro, QUE - Designed and implemented group intervention programs tailored to student needs to reduce classroom behavior problems and foster effective classroom learning. - Collected continuous feedback from parents and teachers to support instructional decision-making on children's programs. - Provided counseling services for children with learning differences and disabilities. ### Evaluator @ Facultad de Ciencias, UNAM. Jan 2011 – Jan 2011 | Querétaro, QUE - Assisted in thesis research with the evaluation of elementary school students to detect their IQ using Wechsler Intelligence Scale for Children. - Created students' profiles and provided essential feedback to researchers. ### Mental Health Evaluator @ Hospital Psiquiátrico Fray Bernardino Jan 2011 – Jan 2011 | Mexico City, Mexico - Assisted with evaluating inpatient psychiatric older adults with a range of mental illnesses admitted to the hospital after presenting high-risk public behaviors. Data was collected through projective and personality tests, including the Minnesota Multiphasic Personality Inventory (MMPI). - Selected for the short-term internship due to top performance in the Neuropsychology College Course. ### Conference Moderator @ Universidad Autónoma de Querétaro Jan 2008 – Jan 2008 - Presented speakers and moderated times in a roundtable discussion conference in the International Symposium of Discussions on Various Psychological Methods. ## Education ### Bachelor's Degree in Psychology in Education in PSYCHOLOGY Universidad Autónoma de Querétaro ## Contact & Social - LinkedIn: https://linkedin.com/in/cindymcelroy - Portfolio: https://www.cindymcelroy.me/ --- Source: https://flows.cv/cindymcelroy JSON Resume: https://flows.cv/cindymcelroy/resume.json Last updated: 2026-04-13