Led user-focused initiatives to improve support experiences and internal tools, driving efficiency through research, analytics, and streamlined workflows. Partnered with cross-functional teams to align product strategy, enhance consistency, and deliver scalable solutions across multiple business areas.

Led the design of internal tools and support solutions that streamlined workflows and improved efficiency across business units. Key initiatives included case management and AI-powered solutions, driving a 43% reduction in handling time, a 16% improvement in support efficiency, and achieving an internal satisfaction score of 50.

Partnered with engineering to deliver key product launches and improvements, including an MVP release and a design system migration that streamlined workflows and enhanced usability.

I collaborated with DeepMind and a senior designer to design AlphaFold Protein Structure Database, recognized with the 2024 Nobel Prize in Chemistry for its breakthroughs in protein structure prediction. As part of a centralized team at EMBL-EBI, I contributed to other projects like the Phenotype Library and worked closely with EMBL Heidelberg team to refine and implement Visual Framework library to enhance design consistency across platforms.

Clients: MAHA Japan, Rx Studio, Remx music maker, etc.

I redesigned Printt’s mobile app to expand its market beyond students, making printing accessible to a wider audience. The update aligned with the new business goal of allowing users to find on-demand printers in participating London stores. I also advocated for user experience and research by conducting usability tests and iterations before launch.

Designed branded prepaid card designs and marketing collaterals that are unique to brand partners and customers e. g. NFL Players, DreamWorks, etc., while complying with licensor brand guidelines and bank requirements.

Concentration: Packaging, Branding, Print Design