# Cindy Natassia

> Senior Product Designer @ Fintech | MSc in User Experience Design

Location: Portugal, Portugal
Profile: https://flows.cv/cindynatassia

I’ve had the opportunity to design for in-house startups, digital agencies, and consultancy projects, tackling complex challenges by uncovering the “whys” behind every problem.

Currently, I design cross-product fintech platforms (confidential role—happy to share more in conversation). Please ask me for the password to my portfolio in a private message.

Eligible for H1B transfer: I’m currently based in Europe but I’ve previously held an H-1B visa with 4.5years remaining, and am eligible for a transfer without a new lottery.

Outside of work, you’ll find me in a padel court or exploring new spots in town. Let’s connect!

## Work Experience
### Senior Product Designer, Core Services @ Fintech (Confidential)
Jan 2025 – Present
Led user-focused initiatives to improve support experiences and internal tools, driving efficiency through research, analytics, and streamlined workflows. Partnered with cross-functional teams to align product strategy, enhance consistency, and deliver scalable solutions across multiple business areas.

### Product Designer II, Core Services @ Fintech (Confidential)
Jan 2023 – Jan 2025
Led the design of internal tools and support solutions that streamlined workflows and improved efficiency across business units. Key initiatives included case management and AI-powered solutions, driving a 43% reduction in handling time, a 16% improvement in support efficiency, and achieving an internal satisfaction score of 50.

### Product Designer I, Custody @ Fintech (Confidential)
Jan 2021 – Jan 2023
Partnered with engineering to deliver key product launches and improvements, including an MVP release and a design system migration that streamlined workflows and enhanced usability.

### Product Designer @ European Bioinformatics Institute | EMBL-EBI
Jan 2020 – Jan 2021 | Cambridgeshire, England, United Kingdom
I collaborated with DeepMind and a senior designer to design AlphaFold Protein Structure Database, recognized with the 2024 Nobel Prize in Chemistry for its breakthroughs in protein structure prediction. As part of a centralized team at EMBL-EBI, I contributed to other projects like the Phenotype Library and worked closely with EMBL Heidelberg team to refine and implement Visual Framework library to enhance design consistency across platforms.

### Freelance Product Designer @ Unknown
Jan 2021 – Jan 2021 | London, England, United Kingdom
Clients: MAHA Japan, Rx Studio, Remx music maker, etc.

### Product Designer @ Printt
Jan 2019 – Jan 2020 | London, United Kingdom
I redesigned Printt’s mobile app to expand its market beyond students, making printing accessible to a wider audience. The update aligned with the new business goal of allowing users to find on-demand printers in participating London stores. I also advocated for user experience and research by conducting usability tests and iterations before launch.

### Graphic Designer @ CARD.com
Jan 2013 – Jan 2018 | Greater Los Angeles Area
Designed branded prepaid card designs and marketing collaterals that are unique to brand partners and customers e. g. NFL Players, DreamWorks, etc., while complying with licensor brand guidelines and bank requirements.

### Graphic Design Intern @ MakkiMakki Branding Consultant
Jan 2012 – Jan 2012 | Greater Jakarta Area, Indonesia
Concentration: Packaging, Branding, Print Design


## Education
### MSc in User Experience Design in User Experience Design
Kingston University

### User Experience Design
General Assembly

### Bachelor of Arts (B.A.) in Visual Communication in Visual Communication Design
President University


## Contact & Social
- LinkedIn: https://linkedin.com/in/cindynatassia

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Source: https://flows.cv/cindynatassia
JSON Resume: https://flows.cv/cindynatassia/resume.json
Last updated: 2026-02-23