Completed all stages of mobile design from concept to final hand-off, working on a wide range of features, including maps, gamification, task types, and workflows. Contributed as both a solo designer and a key member of the mobile design team.

Delivered high-quality outputs, ensuring accessibility, internationalization, and localization while collaborating closely with researchers, PMs, and engineers throughout development and release.

👩🏻‍💻 Key Achievements:

• Doubled the onboarding success rate by optimizing the user flow and reducing onboarding time, significantly improving user retention.

• Designed gamification features (weekly & monthly challenges, raffles, and bonus rewards) to boost user engagement and retention.

• Created a map feature highlighting submitted and existing locations, reducing duplicate data by 45% and significantly cutting costs.

• Optimized the profile page for better usability and clarity, including user account deletion flow to meet GDPR compliance.

Redesigned and conducted user testing for an E-commerce website aimed at providing local businesses a platform to sell their environmentally friendly products and services.

• Redesigned a kiosk ordering screen through high fidelity prototyping.

• Reduced menu ordering time via user testing, and A/B Testing.

Designed a website and mobile app in 5 months with features allowing patients to make reservations and complete intake forms before clinic visits