Designed end-to-end core social calendar and growth features that increased retention and engagement of new and existing users

Designed: Profile, Groups, Activity Center, Live Activities, Schedule Integrity, and more

Collaborated with leadership and stakeholders to conceptualize blue sky designs and conduct Gen Z-focused user research

Partnered with engineers to assess technical tradeoffs and QA implementation

Winner of internal 2022 Hackathon, with a focus on creating innovative social opportunities for Gen-Z

Supported customer experience and social media for a NYC design studio and streetwear brand

Worked directly with the co-founders to maintain visual appeal of the store, track customer trends, and define seasonal growth and brand strategy

Owned end-to-end design for two separate products – mobile iOS app and responsive web portal

Worked closely with the CEO and CPO to set the product vision, roadmap, and strategy

Successfully launched the app to 16,000+ users within 6 months

Designed onboarding, core investing features, and navigation, ensuring they passed FINRA regulations

Delivered UX research, interaction flows, and hi-fi prototypes

Created 0-1 foundational design system for iOS and web

Partnered with engineers to rapidly iterate & ship mobile and web products