Mentored first-generation and recent college graduates through a 16-week digital marketing fellowship, helping Fellows strengthen digital expertise, build confidence, and expand peer connections, accelerating their pathways into full-time roles in marketing, advertising, and tech.

Led career-readiness workshops and project-based learning sessions to develop both technical capabilities and critical soft skills often under-addressed in college, helping bridge the gap between academic experience and real-world employment.

Collaborated with program instructors to deliver a rigorous 200-hour digital marketing curriculum covering SEM, SEO, content development, web copywriting, and social media advertising, while fostering peer-to-peer learning and professional community building.

Developed Muchmade's first-ever digital marketing slide deck and Instagram-ready content to launch brand awareness and value proposition for B2B and B2C markets.

Conducted in-depth market research to identify the food waste industry, seller/customer needs, and competitive landscape. Used insights to inform marketing strategies and product development.

Collaborated with the design, development, and sales teams on a weekly basis to ensure marketing efforts are aligned with marketplace launch and outreach.

Spearhead Instagram content development and delivery of compelling social assets for a portfolio exceeding a dozen renowned cosmetic brands and agencies (e.g. Caudalie, Then I Met You, ZitSticka, and Allies of Skin).

Conceptualize and implement a diverse range of content formats, including UGC, in-feed static and carousel posts, reels, and stories.

Achieve and maintain 1.4k Instagram followers through a strategic approach involving meticulous identification, analysis, social listening, and integration of relevant and prevailing trends and hashtags.

Generated 100+ pieces of engaging social media content (23+ reels); grew the team's Instagram page by 242% within two years.

Ideated and executed 35+ in-person events, while leading and collaborating with 2-3 interns, to provide a worthwhile experience to improve retention, satisfaction, and a sense of community.

Raised over $1,500 for the team of 50 active SJSU student paddlers through on- and off-campus fundraisers, and helped secure a $3,000 team sponsorship from Provident Credit Union and $1,000 university grant.