Manage a team of 5 designers and scale freelance resources to meet demand. Prioritize projects, uphold design quality and consistency, and partner with sales and product teams to deliver on-time solutions to meet client and user needs

Led end-to-end product development of Sony's digital imaging touchscreen and mobile experiences across 56 Best Buy stores. Performed quantitative research and analysis to inform design decisions, driving a 10% sales lift and earned the 2024 ICX Elevate Award for interactive customer experience

Built and maintained a scalable design system for Costco's Apple purchase kiosks, standardizing color, typography, and sizing across 5 flows to improve UX, brand alignment, and development efficiency

Launched a service menu feature on Madison Reed's in-store touchscreens, collaborating with business, product, and engineering teams to deliver top-quality user experience. Improved in-store consultation quality for Madison Reed employees, earning 62% positive feedback and boosting customer satisfaction

Shipped a real-time inventory management feature for Apple purchase kiosks in 600+ Costco locations, enhancing operational efficiency. Presented mockups, wireframes, and high-fidelity interactive prototypes to stakeholders to ensure alignment with business goals and technical requirements

Designed an interactive holiday eCard maker for Balsam Hill, aligning with brand guidelines and driving new customer acquisition. Generated over 2,000 email signups within two months

Redesigned bookstore’s eCommerce website based on the results of user research (interviews, card sorting, and usability testing). Improved existing website’s information architecture and usability. Refreshed Eastwind’s brand identity with a new logo, style tile, and UI kit. Worked closely with developer to implement design on Wordpress.

Led design team to redesign Gateway Regional Council’s nonprofit website. Spearheaded research to inform design decisions, including user interviews and usability testing. Developed a UI kit to achieve visual consistency across the website. Mentored team members throughout the project. Collaborated with developers to ensure design feasibility on Wix platform.