Driving New Products Potential in Asia

》Leading and identifying Meta's most critical investments in the region, with a focus on delivering significant value to the APAC market across both Facebook, Instagram and new product areas.

Leading both the designs for Meta's first AI Chat experience for Advertisers and personalization efforts across Ads Manager to better streamline experiences and help millions of advertisers create and manage ad campaigns effectively.

》Led the team behind Meta's first AI-powered business agent experience for advertisers using Ads Manager

》Responsible for developing the framework to enable Advantage+ Shopping Campaigns to be adopted by advertisers

》Building and leading the rentals design team, overseeing 5 product verticals (Shopping, Listings, Touring, Messages and Applications) including new exploratory product initiatives

》Hiring and developing a team of 6 Product Designers (grown from a team of 2)

》Driving the cultural shift in the role of Design from a supporting function to being a strategic thought partner that helps to set the direction and vision for product

》Collaborating across rental product leads to develop strategies that better guide and streamline experiences across the consumer products and align on initiatives that drive the highest impact

Optimized the design of the end-to-end seller experience in order to enhance transaction transparency, leading to improvement in conversion & acquisition

Led designs on LinkedIn ProFinder product - the key project focused on redesigning the experience for consumers and providers, partnering with Product and Engineering to determine strategy and metrics to track success