# CJ Lim > Product Design Manager at Meta Location: San Francisco Bay Area, United States Profile: https://flows.cv/cjlim Product design leader with a proven track record to envision and deliver end-to-end products that close the gap between user needs and business goals. With 15+ years of experience, I identify strategic insights to drive product vision and rally teams toward impactful product outcomes. 》http://c-j.co ## Work Experience ### Product Design Manager -APAC @ Meta Jan 2024 – Present | Singapore Driving New Products Potential in Asia 》Leading and identifying Meta's most critical investments in the region, with a focus on delivering significant value to the APAC market across both Facebook, Instagram and new product areas. ### Product Design Manager - Ads / AI @ Meta Jan 2022 – Jan 2024 | Menlo Park Leading both the designs for Meta's first AI Chat experience for Advertisers and personalization efforts across Ads Manager to better streamline experiences and help millions of advertisers create and manage ad campaigns effectively. 》Led the team behind Meta's first AI-powered business agent experience for advertisers using Ads Manager 》Responsible for developing the framework to enable Advantage+ Shopping Campaigns to be adopted by advertisers ### Manager, Product Design - Rentals @ Zillow Jan 2019 – Jan 2022 | San Francisco Bay Area 》Building and leading the rentals design team, overseeing 5 product verticals (Shopping, Listings, Touring, Messages and Applications) including new exploratory product initiatives 》Hiring and developing a team of 6 Product Designers (grown from a team of 2) 》Driving the cultural shift in the role of Design from a supporting function to being a strategic thought partner that helps to set the direction and vision for product 》Collaborating across rental product leads to develop strategies that better guide and streamline experiences across the consumer products and align on initiatives that drive the highest impact ### Lead, Senior Product Designer @ Opendoor Jan 2018 – Jan 2019 | San Francisco Bay Area Optimized the design of the end-to-end seller experience in order to enhance transaction transparency, leading to improvement in conversion & acquisition ### Senior User Experience Designer @ LinkedIn Jan 2016 – Jan 2018 | San Francisco Bay Area Led designs on LinkedIn ProFinder product - the key project focused on redesigning the experience for consumers and providers, partnering with Product and Engineering to determine strategy and metrics to track success ### User Experience Designer @ LinkedIn Jan 2014 – Jan 2016 | San Francisco Bay Area 》Designed LinkedIn’s premium product and features such as Job insights, Inmail, product chooser and Premium hub to increase customer acquisition and engagement goals 》Worked on improving LinkedIn’s Learning product, which resulted from the acquisition of the Lynda product. Focused on redesigning the login experience for consumers and enterprises through the migration process and new chooser experience for new product lines ### Associate Creative Director @ 160over90 Jan 2013 – Jan 2014 | Orange County, California Area 》Managed clients and responsible for digital designs on UCLA: produced full campaign launch site, social, banners for the UCLA Centennial Year. Helped successfully pitch to AMDA, Fuller University, Celliant Responsive textiles and Skywork Technology. 》Led a team of 4 in the development of brand and campaign concepts across multiple platforms ### Freelance Creative @ Self Employed Jan 2013 – Jan 2013 | Greater Los Angeles Area / New York City Consulted and serviced clients in web design and development, UX/UI design, branding and identity development, and marketing strategy ### Interactive Designer @ Clique Interactive Jan 2007 – Jan 2009 | Singapore Specialized in Flash design and development to deliver a wide range of products for Sun Microsystem, interactive experiences for Acuvue Contact lens, and interactive sales kit for Standard Chartered Bank ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design ArtCenter College of Design ### Bachelor's degree in Interactive Technology LASALLE College of the Arts ## Contact & Social - LinkedIn: https://linkedin.com/in/limcj - Portfolio: https://www.c-j.co --- Source: https://flows.cv/cjlim JSON Resume: https://flows.cv/cjlim/resume.json Last updated: 2026-04-13