2019 — Now

Los Angeles, CA

2016 — 2019The New Yorker & Condé NastAssociate Design Director / Design Lead

2016 — 2019

New York, New York

Challenge:

Leading cross-functional initiatives during major internal changes, achieving stakeholder and business outcomes.

Scope:

Design owner and strategic partner to editorial, technology, and business in creating meaningful and engaging digital products for readers; managing and mentoring junior designers; recruiting and shaping teams; crafting design culture.

Highlights:

Managed a team of designers to create and implement a design system that supports 20+ brand identities (including The New Yorker, Wired, Vogue) on Verso, Condé Nast’s front-end content experience platform.

Launched ‘Goings On About Town’ as its own digital experience. Increased traffic by 30%, created revenue stream via native ad units, and was nominated for Webby for best UX 2017.

Redesigned newyorker.com homepage; increased click-through rate by 3% through A/B testing.

Pitched and implemented update to modernize newyorker.com with craftsman’s focus on translating iconic typography.

Migrated newyorker.com to new CMS on time, on budget and in alignment with corporate objectives.

Iterated on The New Yorker Today (iOS) app to include magazine content, increasing subscriptions by 50%, app store rating from 3.7 to 4.9 stars and engagement by 100%. Currently nominated for Webby.

Part of cross-brand design leadership team that strengthened team and creative culture. Launched quarterly cross-functional speaker and design-expert series and team building events.

2015 — 2016Byte Inc.Product Designer

2015 — 2016

New York, NY

Challenge:

Joined 1 other designer at this 6-person start-up from the founder of Twitter-acquired Vine to advance the emotional-resonance and intuitiveness of creative tools/social networks.

Scope:

Developed Byte (iOS) and Peach (iOS and Android) from ideation to app store launch with team.

Highlights:

Both noted by media including The Verge, New Republic and Tech Crunch as advancing creative tools and social media “with a ruthless focus on affect.” Peach went viral, hitting #9 in social networking apps within one day.

2014 — 2015The New York TimesProduct Designer

2014 — 2015

New York, NY

Challenge:

Evolve the visual and UX design system for nytimes.com ecosystem.

Scope:

Worked on nytimes.com as part of its in-house digital design team.

Highlights:

Led digital redesign of The New York Times Magazine in alignment with the print design, based on target reader qualitative research.

Conceptualized, collaboratively developed and pitched an approach to T Magazine that was more interactive and human, and financially efficient.

Redesigned galleries and implemented incremental, iterative improvements on the navigation and homepage.

2013 — 2014Sagmeister & WalshProduct Designer

2013 — 2014

New York, NY

Challenge:

Jumped in for 4 months on The Jewish Museum redesign for this studio.

Scope:

Led client through final project phase.

Highlights:

Worked with brand designers, museum stakeholders and engineering agency to create a new, modern identity for The Jewish Museum, which won a Type Directors Club award.