Redesigning the homepage, PDP and Wallet for Ulta Beauty, focusing on enhancing guest experience for 42 million users.

Helping designers land their first job in the field by evaluating their portfolios, crafting their career roadmaps, and sometimes just being a shoulder to cry on. I am passionate about helping designers in transitioning to design roles, sharing solutions to real life design projects, and making an impact on design decisions within organizations.

Helping startups, consultancies and larger organizations bring their dream websites and landing pages to life. I combine design strategy with hands on execution to great digital experience that not only look great but also perform effectively.

🚀 Led and launched the end-to-end JustFab subscription-based e-commerce mobile app, serving 2M VIP members, and developed its design system.

👩‍💻 Designed and enhanced KPIs in key areas like Homepage, PDP, Checkout, Search, Filter & Sort, Reviews, and Return & Exchange.

👯‍♀️ Collaborated closely with PMs and engineers, integrating their input on technical feasibility and developing use cases and edge cases to ensure robust design solutions for all scenarios, leveraging strong written and verbal communication skills.

🤹🏻‍♀️ Led requirement gathering sessions with creative and marketing teams across the US and EU, prioritizing and implementing design improvements for navigation, PDP, subscription features, and onboarding/offboarding processes.

📱 Launched and led a user testing group to gather insights on VIP membership, integrating feedback into ongoing product design optimization.

🥳 Mentored junior designers in industry best practices.

Startup | Founding team | Voice AI | B2C | 0 to 1 | Design system | iOS app

Techstars 2019 Lisbon

Verbz aimed to improve task collaboration for business leaders and mobile workers using voice AI, primarily for on-the-go mobile usage. We launched the product on App Store and on Product Hunt, established the team in the US and Europe. Unfortunately, we couldn't achieve product market fit during the pandemic for mobile usage which was our primary interaction and had to shut down.