• Built and leads a cross-functional team of designers, engineers, and business strategists to develop Unearth’s MVP — a digital intake platform for secondhand stores.

• Directs end-to-end product delivery, from concept and high-fidelity design to prototyping and technical handoff, ensuring design integrity and scalability for future iterations.

• Conducts extensive user research with thrift store owners and employees through surveys, interviews, and in-person visits to validate store pain points and secure early partnership interest (LOIs).

Conducted 75+ usability studies and co-led 45+ user interviews, providing critical product insights. Explored complex, ambiguous problem spaces, collaborating with cross-functional teams to understand opportunities.

Led design and managed the design system for Dictionary.com, Thesaurus.com, and GrammarCoach.com across mobile, tablet, and web for 40M+ monthly users. Rebuilt the global navigation header, integrating competitive research, business objectives, and real-world constraints into high-fidelity, resulting in a 45% improvement in ad-viewability. Designed CX and partnered with machine-learning developers to integrate AI writing suggestions into the Grammar Coach grammar editing software.

Overhauled UX for an e-commerce platform, boosting conversion rates by 30% through enhanced UI and interaction design. Collaborated cross-functionally with product managers, user researchers, and engineers to present mock-ups and prototypes, ensuring alignment on goals, scope, and strategy.