# Claudia Lau > Senior Product Manager at Microsoft Location: Brooklyn, New York, United States Profile: https://flows.cv/claudialau Empower cross-functional teams to solve problems for people all around the world. Leveraging market analysis, user research, and data insights to formulate product strategy, develop roadmaps, and deliver business value. Thrives in diverse, fast-paced, entrepreneurial environments with a strong background in process improvement and operational optimization. Takes an objective-oriented and empathetic approach to product management while fostering sustainable and lasting partnerships. Deeply passionate about technology, media, arts, music, social impact and culture. ## Work Experience ### Senior Product Manager @ Microsoft Jan 2021 – Jan 2025 | New York, United States Developing modern video experiences in Office, Outlook, and other Microsoft M365 products. ### Program Manager II @ Microsoft Jan 2019 – Jan 2021 | Vancouver, Canada Area Delivered OneDrive Photos experiences on OneDrive Web, Android, and Surface Duo reaching millions of monthly active users. Empowering millions of people to achieve more with media. ### Senior Project Manager @ Briteweb Jan 2018 – Jan 2019 | Greater New York City Area & Vancouver, Canada Led a team of project managers, designers, strategists, and developers to build brand and digital experiences for North America's largest non-profit organizations, including Ford Foundation, Rockefeller Philanthropy Advisors, KIPP, United Nations Women, David Suzuki Foundation, and Tides. Responsibilities included: - Planning and executing digital and branding projects to ensure that they are completed within defined time and budget. Delivered close to $1.5 million worth of products and services at Briteweb to date. - Collaborated closely with the Director of Client Services to convert sales pipeline through prospect pitching, proposal writing, project scoping and creating estimations. - Resourced for 30-50 team members each month to optimize for best client-to-talent fit while maximizing company utilization rates. - Led PMO team with direct reports to supervise on project progress, process improvement, and organization synergy. - Ensured all stakeholders had a strong understanding of project tasks, activities, costs, and risks by building and maintaining effective paths of communication and trusting relationships. - Identify risks and develop mitigation strategies in order to optimize client satisfaction and enhance quality of final deliverable. ### Project Manager @ Briteweb Jan 2017 – Jan 2018 | Greater New York City Area & Vancouver, Canada ### Associate Project Manager @ Mobify, A Salesforce Company Jan 2015 – Jan 2017 | Vancouver, Canada Area Working closely with larger internet retailers, I managed over 1 million USD in mobile e-commerce implementations for clients such as: - Nordstrom Rack / Hautelook - Crocs - lululemon - BET - Eddie Bauer - HEB - Carnival Cruises - Holland America / Seabourn - Threadless As an Associate Project Manager at Mobify, I have led internal and external teams of developers, designers, QA engineers to implement and maintain the latest mobile technologies on the Mobify platform. Technologies and skills including: - Progressive and adaptive mobile web - Web and Native Push Notifications - iOS Apps - Location-based services - Agile and waterfall methodologies (JIRA) - CMS (e.g. WordPress, Magento, SiteCore, Adobe) - Angular, ember, react, backbone, CSS, Java ### E-Commerce Business Development @ Mobify, A Salesforce Company Jan 2015 – Jan 2015 | Vancouver, Canada Area - Spearheaded discussions with upper management executives at enterprise retailers, including Nasty Gal, Fairmont Hotel & Resorts (FRHI), The Honest Company, Bare Escentuals and Sole Society. - Provided digital consultations and strategic recommendations to help retailers overcome mobile e-commerce challenges and better connect with online customers. As an E-Commerce Business Analyst, I dedicated my time to improving mobile revenue for Mobify clients. Through personalized digital consultations and mobile strategy evaluations, my team and I provide insight to clients and empower them to enhance their mobile experiences with effective solutions. ### Managing Partner @ TagTeam Jan 2015 – Jan 2016 - Provide professional and strategic guidance to digital artists, including graphic designers and musicians - Advise on branding and creative direction for clients in the music and entertainment industry ### Account Manager | Digital Marketing Manager @ Drive Digital Jan 2014 – Jan 2015 | Vancouver, Canada Area · Worked closely with the Account Director to prepare client proposals through detailed project scoping and estimations. · Built strong corporate relationships and partnerships with organizations both small and large across North America. · Worked closely with the Managing Partner to curate, implement, manage and analyze all of Drive’s marketing strategies and campaigns. · Developed and monitored daily and weekly social media content while writing relevant monthly blog posts on all things web and digital. This increased Drive’s affinity and social reach by drastically improving the number of engaged audiences across all social media platforms (including Twitter, Facebook, Instagram and LinkedIn). · Produced monthly marketing reports and analysis to provide insight on site performance (e.g. CPC, cost per channel, click-through rate, average conversions and monthly traffic), and social media engagement KPIs (i.e. number of new followers, likes and shares). · Extensive knowledge and experience in Google SEO, AdWords, Facebook Ads and landing pages with a focus on enhancing brand exposure through digital advertisement and specialized in conversion optimization. ### Legal Assistant @ Peschisolido & Company Barristers and Solicitors Jan 2013 – Jan 2013 • Gathered and compiled client data with strong oral and written communication skills, in which reduced time spent by lawyers on client research and increased consultation efficiency. • Translated legal cases that required frequent communication between clients and other legal professionals with strong interpersonal skills. ## Education ### Bachelor of Commerce (B.Com.) in Finance The University of British Columbia ## Contact & Social - LinkedIn: https://linkedin.com/in/claudialau --- Source: https://flows.cv/claudialau JSON Resume: https://flows.cv/claudialau/resume.json Last updated: 2026-03-29