• Create and design graphics for fundraising campaigns, including digital/print proposals, solicitations, and impact reports to enhance donor engagement

• Develop visual and social media content for the annual PolyGives campaign (polygives.calpoly.edu), which raised $690,178 from 1,192 donors, representing a 37% increase from the previous year's $504,151

• Assist with photography at donor events and fundraising activities, performing photo editing to create compelling visual assets for campaigns, event promotions, and the giving.calpoly.edu website

• Review and ensure compliance with university graphic standards for all external communications, maintaining brand integrity across multiple departments

• Customized styling guidelines for marketing materials to ensure that the most relevant, cost-effective, and functional products were launched.

• Designed and modernized 15+ projects including flyers, handouts, social media interfaces, and templates that reinvented branding.

• Coordinated with stakeholders and peers across three programs as the sole designer through consistent feedback loops and design reviews.

• Conceptualized brand identity alongside six designers through style guide, logo, and packaging designs for start-up producing alcohol level sensing patches.

• Spearheaded the design of landing page to produce an educational and visually appealing platform to promote product and brand mission.

• Supported cross-functional teams including engineers and directors to convert client business objectives into impactful design solutions through user research.